Well screw them sideways with a poleaxe (which is neither possible nor sanitary). I was actually looking forward to Assassin's Creed 2, but there is no way in hell I'll be buying it, or any other Ubisoft title, until they remove their heads from their collective rectums and drop this absurd DRM approach.
Please please please please please do not pirate this game now fellow irate PC gamers - all you will accomplish is providing the painfully stupid suits making these retarded decisions with further ammo for their nonsensical and entirely misguided "war on piracy" (that only impacts paying customers). They deserve to see a sharp and dramatic drop in ALL interest for the PC versions of their games - if you want to send them a message, pretend Ubisoft no longer exists at all. Don't buy anything they release on the PC, and don't buy the console versions either - they need to learn that pissing off their paying customers hurts them across the board, and making up for lost sales in one segment via increased sales in another doesn't sting enough. Get angry - they just gave you a giant upraised middle finger - it's time to get spiteful and vindictive!
Ubisoft, you are officially dead to me now.