Lets say game A is getting released, and they plan to have $35 worth of DLC out over the course of 5-7 months. When buying new, you have a chance to buy a "online pass" of sorts for, say $25, and get all the DLC when it comes out. That rewards people for buying new. If you got it used, you can get the same code for, say $30. Both ways give people a reason to hold onto their disks for the next few months. Thus, at launch, there will be fewer used games competing with the new games. And at the end, when people DO sell off their games, it gives people a chance to play them and buy the DLC at full price if they want. Kinda combine the "Rockstar Pass" with "Cerberus Network". I would be fully behind this plan. If you think ?Oh, but then they would lose money because they wouldn?t make as much money on DLC?, consider this: If I spend $25 on content that is yet to come, I am most likely going to keep the game. This reduces the number of games resold, which will make them more money, because there are fewer copies of the game to buy used. Gamestop can still make money on sales from the kind of people who play a game in 3 days and return it for resale in order to get a new game, and devs/publishers give people more of a reason to want to keep the game if they like it.
