I am pretty sure this is just Ubisoft trying to convince their investors that they are handling the problem, basically lying through their teeth to convince people who don't know any better that they are protecting their games from the nasty pirates.
You see, Ubisoft DRM was never about preventing piracy, they know as well as we do that it wont work and only hurts paying customers. It was meant to prevent investors from jumping ship when they learn that people can just go get the game for free any time they want. "No, see, it will be different this time because of our awesome DRM!" then "Our old DRM wasn't effective, but we got new, harder to hack DRM now!" But that old excuse is wearing thin. After 5 or 6 cycles, the investors have started to wonder why these progressively "better" DRM's keep on failing. This latest lie and F2P kick is just the most recent in the pattern. They probably already have their next step planned.
I will believe that 93% of PC games are pirated, but only from a very specific point of view and only if you manipulate the numbers really hard. It is probably not a lie, but they are twisting the truth so hard it isn't recognizable anymore. And why would they do that when it makes their customers hate them? Because they don't care about us, they care about investors. they know their games, which I will grudgingly admit are actually good, will turn a profit even if we all hate them so they spend their energy kissing up to the investors.
Their investors don't understand the industry, they don't understand why and when games get pirated, and they never will.
This is all just a guess on my part, but it is the only explanation I can give for this bizarre and moronic behavior. It all makes sense if you assume they are playing a different game.