I'm not so convinced we should be damning Ubisoft here. The crack for their 'always on' DRM took a very long time to achieve; depending upon which crack you acknowledge as the working one, maybe as long as six weeks. In hacking circles, that's an eternity.
The argument against DRM has always been overwhelming to me: It doesn't work to stop theft, and it annoys your paying customers. Well, this DRM is probably the first one we've seen that broke rule #1: It stopped theft, for six weeks. How many extra sales did that gain Ubisoft? No way really to tell; I'd argue the evidence says not many, but that's up to debate.
Now, it's true, it did it at the expense of a massive overblow of rule #2: It annoyed the
hell out of customers. But here's the thing; Ubisoft can still claim, legitimately, that they did so for a worthwhile price, i.e. six weeks of non-theft. That's a much stronger position than most DRM products. The defence of those is usually, "Well, it got hacked immediately, pissed off our paying customers and gave the pirates a stronger product than we do. But at least we're doing
something!"
So. Go ahead and argue the DRM is horrible. I'll agree. But let's not pretend that Ubisoft didn't manage something no modern DRM system has. They have every right to be proud of their overzealous little tyrant of a program, because it
worked.
Edit, because this hadn't gone up when I began writing:
RejjeN said:
Totally called it, they just stopped using it for their older games to make way for new ones so they wouldn't need to increase their server capacities -_-
It's not just that. It's that it's not really relevant anymore.
This is just a hunch, but my guess is that the people who are eagerly awaiting the cracked versions for download on the torrents are the same people who want it as quick as possible; ideally on launch day, or no more than a month thereafter. That's why that six week window is amazing, and why it may just have increased sales. The very people who are most likely to pirate are also the ones most likely to want the game early. The ones who will buy it a year after release are more likely a more casual crowd, who are in most circumstances less likely to pirate games. Some will, make no mistake, but they're a minority.
Also, as a general rule, companies care less about long term sales than they do about initial sales. I have no idea why this is. Again, that's mostly a hunch.