UK Ad Agency: Mass Effect 3 Advertising "Not Misleading"

dreadedcandiru99

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Apr 13, 2009
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Blade_125 said:
I will no longer be buying a Bioware (or EA for that matter) game without reading a lot of reviews, and even then I likely won't pay full price.
Seconded. Bioware was the only reason I was buying any EA games at all, but between Dragon Age 2 and the ending debacle (incidentally, at this point I'm more pissed off by Bioware/EA's response to the outcry than the endings themselves), I think they've cured me of that.

I didn't really care about Dragon Age 3 anyway, but if I do decide to get it, I'll probably buy a used copy from Gamestop, just for spite.

(Captcha: "taken aback." That seems appropriate.)
 

Duckman

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Jan 7, 2012
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I'll refrain from sharing my opinion on the ending. After all, I've had quite enough of people calling me a crybaby just because I have sympathy for the customers on this side.

But in regards to this ruling? Meh... Not really a need to punish EA and Bioware any more for this. They got the golden turd, and lost more than a few customers. Capitalism will work it out.
 

SageRuffin

M-f-ing Jedi Master
Dec 19, 2009
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Pfft, I just say fuck all this. Fuck canon, fuck goofy-looking character models, fuck the Starchild, fuck Reapers, fuck Cerberus, fuck indoctrination, fuck the Alliance, fuck Andersen, fuck Shepard, fuck everything.

I have my own version with my own protagonist (one who throws 'bows indiscriminately and drops more F-bombs than in the previous paragraph), and no one can change that. Not even BioWare. And really, I'm more upset at the presentation of the game rather than the actual content - I mean, c'mon... "Galaxy at War"? Fuck that.

Zydrate said:
It was made for speculation.
I like to think they just rebuilt/fixed the relays (Because I find it unlikely that they went unstudied, I know how we humans are. We study the shit out of everything).
Maybe it took a few years or more, either way, I like to think the universe was united again.

And fuck the Stargazer. I mentally retconned his ass.
Behold, the power of the imagination. I think some of you have forgotten what that is...

After all, when worst comes to worst, nothing's stopping you from picking up a pen, or firing up that word processor...
 

Mr Companion

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Jul 27, 2009
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I never bought the game or cared about the endings all that much but having seen the ending and the publicity I would say lines like "It wont just be a A B or C choice" are pretty significant. Its like saying "there wont be a dog at the ending of our movie" and then there is, its just right there plain as anything. In Bioware's defense they did tell us the writing was going to go completely downhill by way of Mass Effect 2 and all the advertisements focusing utterly on shooting things. What im saying is it's your bad judgement dummys.
 

Zydrate

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Apr 1, 2009
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SageRuffin said:
Pfft, I just say fuck all this. Fuck canon, fuck goofy-looking character models, fuck the Starchild, fuck Reapers, fuck Cerberus, fuck indoctrination, fuck the Alliance, fuck Andersen, fuck Shepard, fuck everything.

I have my own version with my own protagonist (one who throws 'bows indiscriminately and drops more F-bombs than in the previous paragraph), and no one can change that. Not even BioWare. And really, I'm more upset at the presentation of the game rather than the actual content - I mean, c'mon... "Galaxy at War"? Fuck that.

Zydrate said:
It was made for speculation.
I like to think they just rebuilt/fixed the relays (Because I find it unlikely that they went unstudied, I know how we humans are. We study the shit out of everything).
Maybe it took a few years or more, either way, I like to think the universe was united again.

And fuck the Stargazer. I mentally retconned his ass.
Behold, the power of the imagination. I think some of you have forgotten what that is...

After all, when worst comes to worst, nothing's stopping you from picking up a pen, or firing up that word processor...
I, uh, can't really tell if you didn't mind the game or not.
But yay at being quoted in a positive context!

(And his name was Starchild? Ha, shows you how important he was to me >_>)
 

Aprilgold

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Apr 1, 2011
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Snotnarok said:
I can't believe that people are still whining about the ending.
Go read the story about the guy writing about how nice america is and how he got shot by a random person while he was hitchhiking. What kind of control did he have over that.

And the ending really wasn't that bad, it wasn't great but come on. Let's compare it to this

Right, lets compare a multi million dollar game to a game made on the SNES back in the 1990s or early 2000s to a game made in 2012 from a company that is shown it can make good games and endings.

Sorry, but any defense for the ending that is "Well at least its not X" is not really a defense because every single comparison is not of something of equal merit, yet something that is just worse from 20 years ago.

In essence, anyone who complains about bugs a good defense by the logic above is that "Well at least its not Big Rigs Over the Road racing right?"

--------------------------------------------------------------------------------------------

Doesn't stop the endings from being shit.
 

maninahat

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Nov 8, 2007
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animehermit said:
Despite all of the endings playing more or less the same cutscene, they actually do imply VASTLY different outcomes for the rest of the universe.
That's what I thought. The assumption seems to be that if you don't specifically see those outcomes, they mustn't have happened.

The annoying part is that people aren't accepting the ASA's findings. I hear things like "someone must have paid them off!" or "they probably weren't shown the full endings!" Pfui! Don't be so pathetic. The ADA took the case, despite it being a waste of their time. If you won't trust their conclusions, then there was no point in going to them in the first place. If you think their methods are suspect, then their investigation is useless to you, whatever conclusion they reach.

Then again, I bet no one would have questioned their methods if they upheld the claim. How convenient.
 

LetalisK

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May 5, 2010
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ElPatron said:
The first and last quote are too ambiguous and thus are still technically true. The "A, B, C" one is the one that gives me pause and the one I find most credible. However, there are still two possible problems with this. First, its claims made by marketing that are being contested, not personal interviews. I'll be honest, I'm not sure why this wouldn't be brought up, but I figure it might be because personal interviews may not be considered part of the marketing when the defendant is an entire company instead of the one person(this may be different if the one person were in charge of marketing, for instance). Secondly, they still technically didn't provide only "A, B, and C". They provided A, B, C, D, E, F, and G, with your actions beforehand influencing which ones you have available to you. These range from Reapers destroyed and Earth wiped out to Synthesis and seeing Shepard live. Poorly implemented, but to use a term from the ASA, there are still major thematic differences.
 

008Zulu_v1legacy

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Emiscary said:
No idea which image you're referencing, but the Who's Line motivational poster made me LOL.
I meant the Who's Line poster, didn't put the image up directly because I wanted to give proper credit to the guy who made it.
 

Arina Love

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Apr 8, 2010
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Advertising of ME3 was not misleading, far from it......advertising of ME3 where outright lies and unfulfilled promises.
 

FFHAuthor

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Snotnarok said:
And the ending really wasn't that bad, it wasn't great but come on. Let's compare it to this

You're quite right.

At the end of ME3 we got 'buy more content in future'.
 

SageRuffin

M-f-ing Jedi Master
Dec 19, 2009
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Zydrate said:
I, uh, can't really tell if you didn't mind the game or not.
On the whole, I like ME3. I really do. But at the same time, when it comes to gameplay elements, just about everything the ME series does I've seen done better in other games (and get this, Gears of War is not my example). While the actual gunplay and shooting mechanics in ME3 are definitely the best in the series, they still pale in comparison to, say, Vanquish or even Metal Arms.

And I don't care what anyone says (and yes, this is "just, like, my opinion"), the MP sucks.

Zydrate said:
(And his name was Starchild? Ha, shows you how important he was to me >_>)
It's unofficial, to my knowledge. Most people just like to refer to "him" as that.
 

Zydrate

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SageRuffin said:
Zydrate said:
I, uh, can't really tell if you didn't mind the game or not.
On the whole, I like ME3. I really do. But at the same time, when it comes to gameplay elements, just about everything the ME series does I've seen done better in other games (and get this, Gears of War is not my example). While the actual gunplay and shooting mechanics in ME3 are definitely the best in the series, they still pale in comparison to, say, Vanquish or even Metal Arms.

And I don't care what anyone says (and yes, this is "just, like, my opinion"), the MP sucks.

Zydrate said:
(And his name was Starchild? Ha, shows you how important he was to me >_>)
It's unofficial, to my knowledge. Most people just like to refer to "him" as that.
He's named in the subtitles, friendo. You must play with them off :3

And fair enough. The ME3 ending almost made me go "Guh...".. But with the power of imagination [http://www.youtube.com/watch?v=eW4tY8mQ_1o], I play the game now with my own in mind.
 

Vault101

I'm in your mind fuzz
Sep 26, 2010
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hahaha..there was a picture of Traynor on the link....she's defending ME3
 

PurePareidolia

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Nov 26, 2008
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I still disagree with the ruling, if only due to the implications of Arrival DLC. Regardless of how thematically different each colour is, the fact remains that in every ending, the mass relays are destroyed meaning every system with them in it is destroyed, especially Earth (the citadel is also a mass relay). This means that all three choices are a slightly different coloured apocalypse, so yes, in fact your choices do all end up as the same thing anyway.
 

The Random One

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May 29, 2008
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Well, I can't take the side of the entitled lazy whiners and I can't take the side of the heartless throttling corporation, so I'll just marvel at how some people had to make such a careful analysis of how the game works.
Emiscary said:
Keyword: IMPLY.

I didn't pay full price on day 1 for implications. Nor for speculations. Nor any other horseshit buzzword that serves to defend a non-ending that puts all the questions on the audience.
I never paid full price on day 1 on any game.

If I knew said game had implications, speculations, or other 'horseshit buzzwords', I would pay full price. Because those words imply subtlety, subtlety implies a game that allows me to draw my own conclusions, and that implies a game that treats me like an intelligent, adult human who's capable of critical thought and not some Pavlovian drone who's just mashing buttons from explosion to explosion.

To claim Mass Effect 3 is such a game, though, is laughable at best.
 

Murmillos

Silly Deerthing
Feb 13, 2011
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Fine, you know what EA, you have not "legally" lied about the endings, but you did set the fan base up for massive letdown. EA, you took BioWare worth, gambled it away by banking it on the hype "there will be no A-B-C endings" very well knowing how BioWare fans would understand it and then hide like childish cowards behind buzzwords and spin when it didn't pay off.


First EA forces BioWare to change the ending to meet the bottom line, burning hard earned developer/player base trust for quick buck knowing full well it was load of horse manure. And the suits at BioWare have no other choice to toe the line at EA's word if they want to continue swimming in their money pits; which will only lasts as long as EA favors you, because just as you get comfortable, EA will reward you with a metaphorical bullet to the head. Vapered of all money other then what small money you were able to take with out EA's notice, you are forced to walk way and rebuild a new publisher with only your name and a few close friends unless watching your dream franchise get turn into a yearly clone release was your desire all along (haven't seen a developer yet...).

And now you tell us that games are still priced too low and that sales de-value the IP nonsense... I'm old, I still love to game, but I don't have all the hours that I used too. I've already scratched Activition off my list, it will not be hard to scratch EA off my list, except for the rare exceptions, once they dropped in price... ON STEAM! But if you don't release on steam, then I guess I'll just won't buy your game. You may either have $30 or $0, take your pick EA, because honestly, I don't give a damn about you any more.