Used Game Sales are a "Bigger Problem Than Piracy"

samsonguy920

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Mar 24, 2009
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Hithlain said:
You know, maybe the companies should... create their own marketplaces for used games? If they give a little bit of a premium on the trade in they can get business and they can make money on the used game market at the same time. Actually, I wonder why this isn't in place.

Like, for example, let's say I want to sell Twilight Princess. Perhaps Nintendo should have an online marketplace with free shipping reimbursement and a little bit of a discount if I trade it for another Nintendo game. Wouldn't that work? I mean the big 3 companies could control their own market of their own games. Since I own the Wii, obviously I would be interested in getting another wii game. And the same for any other game from another company.
The only thing the company looks at with that idea in mind is the money they would have to spend putting that plan into place. Not to mention it is such an awesome idea that nobody with influence will even think of it. Might be a good time to send Riccitello at EA an email. I doubt Kotick or Nintendude would seize on it.
I have to wonder if anybody has even looked at Blitz Games library. That is every single game that will be found in the bottom of Gamestop's used game bin that will be collecting dust, comprising 90% of the bin. Very little of that gets resold except to daycare centers which will just be giving the games away afterward.
Maybe if Blitz didn't make one-shot crap games, then they would actually be selling games and not crying about seeing their games getting sold back to a retailer used. I wouldn't be taking anything from this article except the potential for satire that could be applied to it.
 

Tenky

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Apr 19, 2010
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There's this point I have a hard time understanding... Why do people think that a publisher has anything to gain from having "used" players playing their games? They're simply losing money with those people, especialy on services they have maintain the infrastructure for online play such as on the Playstation!

Think of it this way, they release patches, updates and maintain the communities with their paid staff... Paying the full price of a game goes directly to funding such activities. If they didn't see any of your money, I don't have a problem with them cutting you out.

Not only that... Used games outlet require some preorder promotions from developers otherwise they won't carry the title in their stores. The whole point of getting that new costume or bonus that's basicly worthless, is simply to drag you to their store and blast you with ads, try to sell you additional crap (magazines, waranty... etc!)

I don't see how people can actually support those stores, just like when I buy music CDs, it's usualy because i want to support the artist and make sure they keep at it!

On another note, I'd love to see the age of people posting, because so far, I think it's only people who don't yet have a full time job or are in school, 50$ once in a while isn't much when you are settled in life, most pay that much per month just internet on their iPhones!
 

Nukeforyou

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Mar 26, 2010
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if their such a big deal why wont publishers release their games for PC?!!? We dont even HAVE a used game market anymore
 

Addendum_Forthcoming

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Feb 4, 2009
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rockingnic said:
If you can't afford a new game, then either:

A: Get a job.
or
B: Don't buy as many games because you don't need to play every game.

If money is a problem then I bet you have much more concerns then playing the next game, like paying rent/mortgage/bills, buying food and other basic needs. Honestly for all those who buy used games and complain that developers aren't doing their job right, go whack yourself in the head with a crowbar because you're probably why that happens.

F.Y.I. This doesn't go towards those games that you can't by new and used is the only option, like N64 games, etc.
I suppose that means I should buy a brand new house ... brand new car ... and whenever someone gives me a gift? Pfffh tell them to keep it and I'll buy the exact same model for the market retail price so that the developer gets his dough?

Oh and heaven forbid if a friend loans me <insert name/concept/item here>.

Next this guy will say that loaning games to friends is hurting the video game economy.

Video games are a lucrative business ... lets say the devs get only 5% of the base market retail of their games at point of sale within the the first 6 months when they are at their peak.

Monster Hunter Tri has sold ... how many so far? 200 .... 300 thousand copies in Japan siince it's release (and at the equivalent of 60 US bucks a pop plus monthly subscription fees ... that's not bad for one litter series in Capcoms impressive lineup of games)?

I think the true message of this is that devs should perhaps make games that are fun to play for MORE than a week.
 

Starke

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Mar 6, 2008
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tux789 said:
They sell used copies of FF7 for $70. Think about this. A highly demanded out-of-print game is $10 more than "Generic God of War Clone, Now with Eight Seconds of Tits."
Dante's Inferno?

Sorry, my brain went off kilter.
 

Klepa

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Apr 17, 2009
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A very sensational headline. The guy clearly states that used games are a bigger problem than piracy on the consoles.

Anyways, I see where he's coming from, but console games are so damn expensive, what does he expect?
 

Sephiwind

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Aug 12, 2009
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Didn't the movie and video game industry cry about losing money way back in the day when movie and video game rentals became big back in the 80s. Primarily with Blockbuster becoming a major company.
 

bleh002

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rockingnic said:
RvLeshrac said:
rockingnic said:
You do realize that games don't cost, to make, the same in the future than they do in the past. So before, games on consoles were $50, let's say it was $45 to make it and $5 profit margin. But with the technology today to keep up with the times (it's like updating a PC to the maximum each time something better comes out), the cost becomes (just for example, not saying it is) $55 and they make it $60 for a $5 profit margin. By that, they lose money and instead of having the rights to the game as an asset, it becomes a liability and they would close it immediately. I wouldn't be surprise if the cost for a single game and standard retail price, in the future, becomes $100, but in the future the value of a single dollar will drop, that's to be expected.
This makes... almost no sense. I don't mean that your premise is flawed, just that I can't work out what you're trying to say.

If I'm hearing you right, you're saying that each copy of a game costs $55 to produce. That makes sense if you're looking at physical goods, but when you're talking about software, there's no need for a physical item. Additionally, it only makes sense if you can't produce an infinite number of an item - it doesn't cost me appreciably more to sell 10,000 copies of a word document - perhaps a few cents for the bandwidth, and another few cents for payment processing. It DOES cost me substantially more if I need to sell 10,000 copies of a check-valve, because I need to spend money on materials, energy, and time (employees).
The cost includes, new software and hardware, salaries of EVERY person working on it. Any costs of testing (yes it does cost to test), advertising, bills. Bungie has a whole room with hundreds of 360s (both new and old) to test run the games 24/7, seeing any overheating or other performance problems so there's hardware (the hundreds of 360 including newly bought ones), bills (electricity), and more. Basically everything that is required to create and sell a game, even each time someone opens up a soda can so they have the caffeine and energy to keep working in the night so they can meet deadlines. Don't also forget the benefits each person has (like paid vacations) so someone can enjoy coming to work on the game each day. Sure if you love games enough, you wouldn't need any other incentive to work on it but people do need vacations every once in a while so they can be at their best.
Cost accounting failure spotted.

When you say that each games now costs $55 to make, you are ignoring several significant factors in how prices are determined.

There are two types of costs - fixed and variable. Variable costs relate specifically to each unit sold. Fixed costs do not relate on a one to one basis. Variable costs in the case of video games would be the licensing fees paid and manufacturing costs associated with each disc (case, manual, cover, disc). Fixed costs would be everything else you mentioned and anything else you did not mention that was involved in the development of the game

As long as the price of a video game is higher than it`s variable cost, the more copies you sell, the more of your fixed costs are recovered, and the less each copy costs to make. The tricky part with video games is that Nintendo, Microsoft and Sony take an additional fee in the way of a license for each disc. I believe that this license though, is charged only for games sold. Otherwise, you`d only ever see small runs of games made, with more runs done only after there is demand. In addition to that, you have the mark-up that stores charge. Now, I have never audited a game retailer, so I don`t know what that mark-up is, but it does play a factor, and it most likely is less than %100.

So yes, video games could be reduced in prices to something that people view as more affordable, and as long as the number of games sold increases in a way closely matching the price drop (so for a %10 drop in price, %10 increase) it would be fine.

Personally, I buy new games, but I also trade in games to get new games. I don`t like getting other people`s used games, because I don`t know what they did with their hands before handling the manual or case and I hate things that carry that stale smoke smell that you`ll find on the belongings of heavy smokers. I bought a used copy of Legend of Mana once and I could never ever ever play it, because every time I opened the case that odor just erupted and assaulted me.
 

JUMBO PALACE

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While I in no way, shape, or form agree with EA's policy here, I do have to argue in favor of developers on this one. I always buy my games new. Not only to support the people who make them, but because it also offers me a real sense of ownership and satisfaction that a used game doesn't. But I digress. All in all, buy new, support the guys and gals who make you games.
 

LewsTherin

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Jun 22, 2008
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Start making more copies of Baulder's Gate or Final Fantasy 7 and we won't have that problem. Or, I just end up borrowing them from friends, then no-one gets any money.

I believe, gentlemen, that this is a succinct ultimatum.
 

Weaver

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Apr 28, 2008
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The DEVELOPERS get their cut of the money.
The DEVELOPERS of the games honestly don't give half a shit if people buy their games traded in or new.

The UPPER MANAGEMENT who gets tens of millions of dollars in self promoted bonuses care about new games getting sold. Fuck them. I guess 20 million a year just isn't enough to live on.
 

shadowstriker86

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Feb 12, 2009
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you know what helps keep people from trading games in? making them better and upping their replay value. Get to work!
 

Hentaitom

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you know whats been getting to me recently? BS whining about piracy.
Used sales and game rentals hurt the industry more than piracy EVER will. It creates near-free revenue for the stores while publishers see jack-all-sh** of it. EBGameStop can buy one shipment of a game and stretch that out indefinitely, continually pulling revenue from it from return sales. A similar profit trend is in effect for game rentals.

THIS is the f***** reason sales numbers are dropping. It's not because of pirates aren't buying games, it's because THE COMMON PEOPLE ARE NOT BUYING THEM NEW BEYOND INITIAL SHIPMENTS!

This is also why pre-ordering has become such a huge deal in the last decade. EBGameStop wants to order as little product from publishers as possible. They want to get just enough to cover the initial buys and create the used market revenue stream for that game.

If you don't buy a game new, full price on initial release or if you don't buy it through an online service such as Steam where publishers still receive a cut of profits from sales you may as well fu**** pirate the game. Otherwise YOU ARE NOT SUPPORTING SH** besides GameStop's bottom-line. The very same f***** that are draining the revenue from the very people providing their products. They are god damn economic vampires and blind fucking moraltards are supporting them in the false pretense of supporting their game developers.

You really want to support developers and publishers? Pirate the bloody game and send a check for half of the retail cost to the development team and half to the publishing house.
 

ResiEvalJohn

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Nov 23, 2009
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Yeah, or maybe if game designers focused on making legendary games instead of shit, people wouldn't want to sell their games ever!

Look at Ocarina of Time for the N64 - arguably one of the best games ever made! I don't know a single person online or in real life who has ever wanted to sell their copy. I own the game and I will never sell it, its priceless! It's such a great experience, I want to keep it forever so that I can play it again and again from time to time.

I'm not saying that all games should improve their quality to that of Ocarina of time, but if these newer games offered some better quality, longer gameplay, and better experiences overall, people wouldn't get sick of them after a few days and sell them.

My bottom line is that game developers shouldn't blame the consumers, they should blame themselves for either making shitty quality games, or making those shitty games too expensive. Of course consumers are going to sell them!
 

Gindil

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Hopeless Bastard said:
I also have to chime in and say this thread is utterly fucking hilarious. Staunch anti-piracy industry cheerleaders shitting all over this guy because hes telling the truth.

The aftermarket, no matter how you feel about it, is taking money out of the developer's pockets for the sake of supporting parasitic retail chains. The retail chains should be required to forward a portion of all used sales to the publisher (the way rental chains do, ever since NINTENDO of AMERICA sued the loving shit out of them in the '80s, in hopes of shutting them down completely), but they don't.

And as far as people bitching about the cost of buying new, the "used" discount is rarely 10%, and as far as trading in goes, they're fucking robbing you.
Yet another person that doesn't understand the First sale doctrine in the US...

Really, that reads more as rhetorical rather than something that is based in any facts.

Especially after the fact that both libraries as well as the used game market, be it SNES titles, NES titles, or anything else, has been around as long as there have been games out.