It's kind of gamer equivalent to an old man "get off my lawn!!!" thing. Take the worst example of early access you can find, like on Jim Sterling's youtube channel I saw a video for some barely playable dragon game. Is it embarassing to Steam that this is on the store page? Definitely. Is it ripping people off? That I really doubt. I mean unless you're aiming to make a humorous lets play video or maybe you know the developers and want to support them, you'd have to be an idiot to be tricked into buying that game. I'd be surprised if they have more than double digits in sales.Secondhand Revenant said:I think the deal people make over early access is silly. People seem to want a way to support their own judgement whether it was good or bad so it has no consequences. It's really simple, any early access game is a risk. Realize it may be a total loss. That's on the buyer and it is easy.
Now more guidelines are fine, but not necessary in my mind.
That Dayz clone maybe pulled off a successful scam, but apart from that it's pretty damn obvious when not to buy an early access game. I don't know if this is something a dev can turn off, but if you look at one of the games pages on Steam it will tell you how many people are currently playing it. Good early access games will have a few hundred to a few thousand playing them at any given time. But go ahead and look through the first page of new early access games to see if anyone's palying, just watch out for that tumbleweed blowing behind you.
Ultimately what people need to understand is Valve is a privately held corporation which means Gabe Newell can do what he wants, and he's very much a pro developer kind of guy. Early Access is useful to start up developers and there are a number of success stories, so even if there are some bad apples it's not going anywhere. Of course he likes us customers too, but he's not going to start going all Walmart on the 'suppliers' just for our sakes.