But as you yourself said, what may be attractive to the target demographic isn't what's on the cover, but what's inside - the contents. In the situation where women are the target, the contents are romance novels. In the situation where it's men, the contents are video games with sexualizations of women. I imagine if skimpy-armored women only showed up on the cover of video game, not too many guys would complain if they disappeared. In the same vein, if all the covers of romance novels got replaced with pictures of sensibly clothed and average looking men, women wouldn't really complain either - because the cover's not what matters. Said novels, and said video games, might pull in less sales, but that's not the content. But if you combed through all those romance novels, and changed the male heroes in them from the traditional archetype to something more average? Something that didn't match up with the perfect ideal many women read those novels for? Well, yeah, I imagine you'd get plenty of complaints. I mean, look at the peak of the Twilight craze, and how many women would go crazy if you so much as implied Edward was a bad character and a poor example of true love.Zachary Amaranth said:Snip
The issue I have here, is the question of whether the situations are equal.
Let me explain:
When the issue of sexism in games comes up, it is met with hostility and antipathy. People who bring it up are accused of trying to ruin guys' fun and of removing all boobies and asked what's wrong with a little fan service.
Do you honestly think there would be parity if we changed the covers of romance novels? Would women threaten death and rape and other violence, like male gamers have in their entitled little outrage?
My point is this. The difference between the situations is one of definitive reinforcement vs one of implied approval. We as the gaming community have time and again demonstrated the attitude that is stereotyped: that we're so in love with our pixelated boobies that we will rape you, kill you, and kick your dog if you even talk about how it's a problem to women in the industry (Who by the same argument, either don't exist or are invading the treehouse).
Can you point to an area of reinforcement on that level offered by women that fits the stereotype of "what women want?"
It seems pointless to argue equal weight if the ground itself isn't equal.
Now, I understand this isn't a perfect analogy to make - the main man of a romance novel is... well, basically the entire point of the romance novel, while sexualized women in games are often just eye-candy that can be easily removed or altered without changing much. But they're still contents of the game, not just box art or a novel cover.
And actually, now that you bring this up, I'd love to see what happens if a large influx of men suddenly started buying up romance novels and got involved in the... community? (I'm not sure if there really is a "romance novel community" atleast not to the extent that there's a video game community, but you understand my point) If men saw the same or similar archetypes of their gender everywhere they looked, would they have the same reaction women have to video games? Would women have a "no boys allowed" reaction, as many gamers apparently do? I do think there's a general archetype of "male romance hero... guy" - conventional good looks, sexual prowess, a willingness to sacrifice for the heroine while asking nothing in return, a big... well, you know. While it's not quite as insulting as the chainmail bikini types, it's still a clear archetype, and I imagine that, after awhile, many men would grow tired of seeing it. Hell, I've grown tired of seeing it, and that sort of thing's supposed to appeal to me.
I don't think this analogy really works at all, since there aren't many instances of men trying to move into a "female space," but you can find plenty of examples of the opposite - which is not to say that women should be banned from doing so or something, only that of course one can't pull up any examples of women resisting change to sexist stereotypes in their media, because no one's ever pushed for those sexist stereotypes to change.
EDIT: I realized I said absolutely nothing about the fanfic community and the culture surrounding that. And there is, in fact, a fanfic community and culture - they tend to vary from fandom to fandom, but... well, to be frank, fanfic culture is batshit insane, and in more ways that it's tendency objectify men and fetishize homosexuality.