I immediately think of how it wasn't me doing the killing or the dying, and then stop caring.
I live in Victoria BC... in Canada, murders aren't exactly something that happens daily here, but they do happen, we aren't some little peaceful villiage, we have gang violence, drugs up the ass(fortunately mostly pot, though we do have meth and cocaine, and heroine, and all the rest), not to mention crazy people, and angry rednecks. We got all kinds, so we get all kinds of good and bad stuff, comes with the territory.
I don't know anyone who would benefit from killing, or attempting to kill me, I'm broke, I don't have a lot of value, I don't have many enemies, got fair number of rivals, but who doesn't, life is a competition.