One thing, it just MAY cause some ripples in the games industry if every big sequel in a year bombed horribly.
I would be disappointed to see SR3 and Skyrim fail, but Mass Effect 3 does feel like it'll be fairly by the book as a follow on to numbers 1 and 2, and I'm not expecting massive radical changes from MW3, tho if they had any balls at all, they'd follow up the controversial 'airport' level where you infiltrate a group of terrorists and siege a right wing news network, massacring everyone inside purely for laughs.
It'd also save on artists as they could reuse the 'blonde female news anchor' model for every woman presenter on the network.
Seriously, how much free publicity would that get you?
For me, condemnation by FOX is like a 90 on Metacritic, heh. You just know it's going to be a fun game when they're calling a murder simulator for your children.