What the F*** is wrong with EA

[Drakmeire]

Oh it's not the worst thing EA has ever done.
http://www.blogcdn.com/www.joystiq.com/media/2009/07/ea.comic.swag.072409-580px.jpg
just look up some of the things they pulled with the marketing of Dante's Inferno and see why 99 problems is nothing.
short version: Faked protests which angered people of most religions, angering Nannies with achievements, and treating women like sexual objects.
good job EA, you pushed back the reputation of gamers 5 years.

 

[ZeZZZZevy]

It wouldn't be the first time a random song that has nothing to do with the game is used in its commercial. Usually the rap is used to try to appeal to a wider audience.

Remember, you as a gamer probably already know of this game and have decided whether or not you're getting it, they're trying to appeal to some non-gamer type person.

Personally I'm just annoyed they picked a song that has to be censored in certain parts. It just kills the flow of the commercial

This is actually what realy caught my attention. Cause the censoring is so jaring that it makes the background music more prevelient than the rest of the commercial. Which is another reason someone should have pulled the plug and said, lets put something else on there.

That and the fact that it makes gamers seem like women haters. All props to JZ, but the song basically says woman are a problem unless you treat them like meat. Which isn't much of a message.

all problems with the song aside, I think the only reason they used it is that it would be popular with the frat boy demographic, or something like that. I stopped trying to figure out EA's marketing department ages ago

 

[jthwilliams]

Also 99 problems and "She f***ing Hates me" and songs like them they are only good for the day after your gf breaks up with you and it better to your ego to feel angry than rejected. I'm not saying these things have no right to exist or a place in society. I'm just saying they are shit for advertising a FPS war simulator.

 

[Canadamus Prime]

Yeah probably, but then that's just one of several reasons why I've blacklisted EA.

 

[jthwilliams]

To be fair to Jay-Z. I just listened to the full song for the first time in many years. Only half of the song is about treating women like meat. Ironically the rest of the song is about how he gets repressed for being a black man.

there is some balls in a song that complains about being repressed and then talks about how you got to repress the women. I hope this was intentionally irony or JZ neeps some help.


*EDIT*

Also the lyric where he says something like "we'll see if you laughing when get the K9" which is immediate followed I got 99 problems but b* ain't one is either very clever or humorous accident. I find it is safer to assume people you don't agree with are more intelligent than you think they are so I'm going to go with clever.

 

[Zeh Don]

Take a look at this kind of advertising. Let it sink in for a moment. Imagine the kind of person who buys a game based on this stuff. Try and visualise them. The way they look, the way they act, the things they do in their house when they're alone.

Now stop.

This is who EA thinks you are.
This is what EA thinks you like.
This is what EA believes you want to spend your money on.

 

[Lilani]

Yeah, it seems EA has forgotten all about that one time not long ago when they met with the Extra Credits folks and said they'd talk about new ways to advertise. The only thing we can hope for is they make so many of these they finally wear it out and drive themselves into the ground.

 

[Denamic]

Where the hell have you been?

I've been asking this since Spore's DRM.

Get with the times, brah.

To be fair, Spore's DRM bullshit wasn't actually an issue.
You'll only ever install it once.
Because 2 hours later, after you've uninstalled it, you break the DVD anyway.

 

[jthwilliams]

Who exactly do you think their target is?
Its 12 years old and frat boys.
We may not like their marketing but we are not their target audience.
So ya can't really blame EA for appealing to the douchebag culture. Thats just where the money is.

A lot of people who play those games are mature adults, who probably have better lives than you.

It is possible I suppose. However they are still not their target audience. Besides, that is a unfounded claim as you have no examples of mature adults to call upon. You even eliminated yourself from that category when you cast aspersions on the quality of my life. Something mature adults do not do.

It pisses me off that the public face of gaming in the eyes of most non-gamers are those assholes in the EA marketing/customer relations offices.

But why do we care what non gamers think? It honestly seems that gamers in general spend way too much time trying to defend gaming from anti gamers who will never change their position anyway instead of just enjoying gaming for themselves.

Cause it is the view of the non-gamers that have politicians prettending they are going to write laws to restrict game content and censor everything.

This is the sh*t that makes people believe school shootings are caused by playing Halo.

 

[Irridium]

Where the hell have you been?

I've been asking this since Spore's DRM.

Get with the times, brah.

To be fair, Spore's DRM bullshit wasn't actually an issue.
You'll only ever install it once.
Because 2 hours later, after you've uninstalled it, you break the DVD anyway.

Not quite true. Even if you un-install it, SecoROM still left traces of itself on your machine.

 

[jthwilliams]

Where the hell have you been?

I've been asking this since Spore's DRM.

Get with the times, brah.

To be fair, Spore's DRM bullshit wasn't actually an issue.
You'll only ever install it once.
Because 2 hours later, after you've uninstalled it, you break the DVD anyway.

funny. Mean, but funny.

 

[Thaius]

Really? We're talking about EA here. Bad choice of music is the least of their marketing crimes. We're talking about the company that promoted Dead Space 2 with a commercial that severely degraded gamers, games, and the entire medium/industry for the sake of advertising an M-rated game to children. So at least they're just choosing non-fitting music instead of setting the medium's social acceptance back a few years.

 

[aashell13]

Greed, mainly.

They feel that they're entitled to do anything and everything they can think of to enlarge and protect their revenue streams.

 

[jthwilliams]

Yeah, it seems EA has forgotten all about that one time not long ago when they met with the Extra Credits folks and said they'd talk about new ways to advertise. The only thing we can hope for is they make so many of these they finally wear it out and drive themselves into the ground.

The problem is EA publishes some good games from time to time. I mean they do publish a whole lot of crap, but if you ignore their marketing they are one of the better publishers (at least sometimes).

 

[DustinOffAClassic]

Oh it's not the worst thing EA has ever done.
http://www.blogcdn.com/www.joystiq.com/media/2009/07/ea.comic.swag.072409-580px.jpg
just look up some of the things they pulled with the marketing of Dante's Inferno and see why 99 problems is nothing.
short version: Faked protests which angered people of most religions, angering Nannies with achievements, and treating women like sexual objects.
good job EA, you pushed back the reputation of gamers 5 years.

It looks like EA has 99 ethics problems, and a Battlefield is barely one.

 

[jthwilliams]

It's Max PAYNE. PAYNE. Jesus, have you even played the game? How the HELL would 99 problems be fitting for MAX PAYNE?

Cause all his problems are caused by women.

and fixed it. Sorry for the sp? error

*EDIT*

Caused by women is wrong. I should say all his problems are related to his relationships with various women but are often caused by bad guys.

I did also say it would be related ironically.

 

[LobsterFeng]

I actually thought this was a pretty cool commercial by EA's standards. And this is coming from the guy that hates rap.

 

[EvilMaggot]

Is it just me or should EA be forbidden from making another commercial ever again. They seem to make the worse possible decisions. I?m watching Hulu and I see the battlefield commercial and what is the backing song? 99 problems. Seriously? Then I think back and I remember EA past decision on representing their products. This game is too disturbing from your Mom commercials comes to mind.

Look I don?t really have a problem with the song and it might even fit for Max Payne 3. At least the song would ironically tie to the game. But Battlefield is just a s shooter; this association is just stupid machismo

Alright OP skip to 1:27, me and a mate changed the music out from BF3 trailer and put in some Metallica... so... any better ? (ignore the gameplay part.. its from the alpha so a bit outdated unless you like some more metallica)


also some guy commented on the video sometime ago: "Well, hip-hop and rap are popular amonsts the teenagers watching this. Rap appeals more to this audience. And besides, i like rock. But this band is dislike. number 1 rule of youtube, dont put music you like, put music the audience will like. Great video though."

i was like wtf... how can you dislike Metallica ?! but i dont agree with that dude one bit

 

[jthwilliams]

Also as no one else has referenced it by now

<img src=http://files.redux.com/images/c1c8997e26f7b54c18a4641b5265b7d9/raw>

 

[Fasckira]

You're talking about the commercial. Its doing something right.