There was a period of about a week where I couldn't *stop* listening to my Scary Monsters and Nice Sprites EP, and while I'm over that I still like this style of music. It's like rock got metal, and electronic got this. It's heavy and at times incomprehensible but is built on familiar foundations/structures.
If anyone's saying it's a passing craze, then I'd say they're being petty about it, it's not the only music out there, and you only have to listen to and you make the kind of music that you like, right? Shine on you Polka-Ska-Blackgrass loving diamonds.