Obviously: to play online multiplayer.
They don't have a choice as online multiplayer is such a huge component of gaming today you can extort quite a bit of money out of people to spite not actually providing something of any inherent value, only INDUCED value by how XBL restricts access to the internet so much.
I do not play for XBL Gold Membership because I find so few games I get for Xbox 360 have worthwhile online multiplayer.
They don't have a choice as online multiplayer is such a huge component of gaming today you can extort quite a bit of money out of people to spite not actually providing something of any inherent value, only INDUCED value by how XBL restricts access to the internet so much.
I do not play for XBL Gold Membership because I find so few games I get for Xbox 360 have worthwhile online multiplayer.