I like sports plenty, I just tend to have very little common ground with other people who like sports. It seems when I was a little kid like there was much less restriction/stigma on what you were allowed to like/what subcultures you were allowed to associate with in conjunction with enjoying sports. Then Chav culture happened. And everything was forever ruined. All of a sudden it wasn't socially permissible or believable to be into metal, video games, esoteric films/TV etc. as well as enjoy a bit of a kick around; as though some clandestine inexorable force had decreed that anyone without tracksuit bottoms, a shaved head, eyebrow studs and an affected wiggerised lexicon was no longer welcome. It pushed a divide not just between geek and sport culture but between sports and alternative/outsider cultures in general and exacerbated feelings of alienation in my teen years. Truly it was a horrible time to be alive. Gearing a little bit more on topic, I can kind of understand the frustrations people might have towards sports to a certain extent; it has a mainstream acceptance that geek interests never did, it's a pursuit that was/is encouraged rather than questioned and maligned. Thus it can feel like it's being shoved down people's throats with how heavily advertised it is like that one Mitchell and Webb sketch goes into, but then I hate mainstream pop music and I don't feel the need to get all alpha nerd over it and let people who never asked know just how much I hate it. And I can also see people balking at the frankly fucking ridiculous amount of money (Falcao gets £300,000 a week to not score against fucking Cambridge) that gets thrown around in aid of something that's ultimately inconsequential but then the same could be said about AAA development and media in general. One could also ask why it is sports fans have such a hostile attitude towards geek/alternative cultures at large. At the end of the day both of these interests cast a net over an incredibly vast and diverse number of people, with a fair amount of crossover so it's difficult to get an inkling as to why the nebulously defined sports/geek cultures are adjudged to hold certain attitudes or how pervasive these attitudes are exactly to begin with. To a certain extent perhaps people interpret a bit of friendly ribbing as representative of some sort of irrational deep seated resentment. Some people might take this Charlie Brooker quote the wrong way 'ordinarily I find sports about as entertaining as watching cardboard exist' and try to pin him as being bitter about being picked on at school or something, but I got a good chuckle out of it and in a general sense don't need to agree with what someone is saying to find humour in it. Ultimately I think people across the board could afford to be a little less inimical/immediately dismissive of sub cultures they only have a perfunctory understanding of and not be so vociferous in their distaste for certain factions when it's entirely unprompted.