I believe the goal of these emails has been to inform advertisers what sites are doing under their banner.GloatingSwine said:This is the greatest irony of GamerGate.
Attempting to control editorial stance via advertising cashflow is a direct breach of journalistic ethics!.
The only effect GamerGate has sought to have so far is to break down ethics in videogame journalism by enabling advertisers to control the editorial voice.
If the advertisers don't like what's happening, such as bullying, it is their choice to pull the advertisements.
It's not really about control, more about informing. The people who makes these decisions are intelligent people, they can make the choice for themselves as to if they want to have their company represented by these websites.