So I have often heard this idea whispered in the wind of the internet, but yesterday was the first day in which I actually saw a concrete piece of its existence. As the title says, subscription fees for Youtube channels.
Article Link [http://business.time.com/2013/10/23/get-ready-to-pay-99-cents-to-watch-youtube/]
Now I am, by every standard, a light weight Youtube watcher. I will watch Gopher because he feeds my Skyrim itch and his mod reviews are top notch, and I will watch a bit of Nerdcuded because the guy is usually hilarious. However, I am aware most people are dedicated to their Youtubers of choice. So my question is really aimed at those folks, the ones who treat Youtube like Americans treat reality TV.
Would you pay .99 to...let's say 3.00 (American) monthly for your favorite Youtubers? Now the way in which the article makes it sound, each channel can charge a subscription fee. So if you have a series of favorites, that could really add up fast, no matter the cost.
I am also curious about individual response to this. How do you feel about this development on the whole? Do you think it is a smart move for Google? Is there any chance at all that the content providers would actually bite and do this? Would the content providers be forced to weigh subscriber loss versus higher revenue? Will a new, free site, rise up in the chaos and de-throne the king?
Perhaps most importantly, will this change the way in which the content provider/subscriber relationship works? Since as of right now, they are not in fact selling a product, but presenting an image they want you to associate with. If that changes, and they are in fact selling a product, does the subscriber have more relevance in the channels content, or do you feel it would be a "vote with your wallet" affair?
Thanks for reading and I look forward to the conversation. Have a great Thursday!
Edit= Captcha was "compare rates and save". Good advice Captcha!
Article Link [http://business.time.com/2013/10/23/get-ready-to-pay-99-cents-to-watch-youtube/]
1. Must have 10,000 subscribers
2. Must make a new channel
3. Profit split would play out the same as Ad Revenue currently
4. Minimum .99 a month fee
5. Fee would be PER content provider
6. Content providers choice to make their content subscription
7. This has been a program already in existence for larger corporate Youtube partners (ie: Disney)
8. 14 day trial for subscription channels
2. Must make a new channel
3. Profit split would play out the same as Ad Revenue currently
4. Minimum .99 a month fee
5. Fee would be PER content provider
6. Content providers choice to make their content subscription
7. This has been a program already in existence for larger corporate Youtube partners (ie: Disney)
8. 14 day trial for subscription channels
Now I am, by every standard, a light weight Youtube watcher. I will watch Gopher because he feeds my Skyrim itch and his mod reviews are top notch, and I will watch a bit of Nerdcuded because the guy is usually hilarious. However, I am aware most people are dedicated to their Youtubers of choice. So my question is really aimed at those folks, the ones who treat Youtube like Americans treat reality TV.
Would you pay .99 to...let's say 3.00 (American) monthly for your favorite Youtubers? Now the way in which the article makes it sound, each channel can charge a subscription fee. So if you have a series of favorites, that could really add up fast, no matter the cost.
I am also curious about individual response to this. How do you feel about this development on the whole? Do you think it is a smart move for Google? Is there any chance at all that the content providers would actually bite and do this? Would the content providers be forced to weigh subscriber loss versus higher revenue? Will a new, free site, rise up in the chaos and de-throne the king?
Perhaps most importantly, will this change the way in which the content provider/subscriber relationship works? Since as of right now, they are not in fact selling a product, but presenting an image they want you to associate with. If that changes, and they are in fact selling a product, does the subscriber have more relevance in the channels content, or do you feel it would be a "vote with your wallet" affair?
Thanks for reading and I look forward to the conversation. Have a great Thursday!
Edit= Captcha was "compare rates and save". Good advice Captcha!