It's amazing that so many gamers share the opinion on this:
A very good game, could've been better (true about everything)--has some rather obvious issues we all scratch our heads about, but in the end is worth the money and was good fun.
I also share that opinion, but is this because the industry has gotten so good at catering to our tastes safely--that is, just good enough to be good, but without them taking the risk that it might be great or fail? Or is it because we've gotten so used to games not being great that it no longer bothers us when it's more of the same but just a little different to justify buying it?
I think it's a bit of both of those. We all want our eye candy and our "deep" story and our great game concepts, but those things tend to also have luxury pricetags, which means no one's going to make that game and also have the game be any riskier than they have to. After all, they're not artists, they're in it for the money.
In all of history, people have never settled for less than they thought they could get. So I don't expect gamers to suddenly start lowering their expectations for games. Is our only hope then that the games industry (and it's doubly hard to imagine this when the word "industry" is used) begins to take more risks? I won't hold my breath, though--it's an industry, after all. It's only purpose is to make money.
I think and hope as technology advances that we pass out of the labor-intensive era into one in which a small group or even an individual can make a "good enough" game, and still focus on some aspect(s) that they can make challenging--be it story, or gameplay, or characterization, etc.
End ramble.