Indeed, the apparent lack of crossover in people who remember Syndicate and won't feel violated it's now an FPS, and people who don't remember Syndicate and want another bland cyberpunk adventure because Deus Ex: Human Revolution had them entertained for a bit is appallingly low. But EA aren't dumb, though. ...yes, they're evil, and they're apathetic to their consumers 'n all that. But they wouldn't kick this game out the door unless they thought it had a chance. Starbreeze's name holds a lot of cred, perhaps?
...ah well. Every review for this game I see makes me slightly less mad that it got banned in Australia. Speaking of which.... Yaaahtzeee wheree'd you get yoour cooppy from? Sneaky bugger.