skipping 10 pages
I think Yahtz has unintentionally just nailed everything that is generally wrong with the Transformers "reboot" right there, under a harsh light of cold indifference and without any of the normal fan raving. Which I will also try to distance myself from in the next two paragraphs, but probably will fail at.
I know the original series was a complete merch cash-cow - as have been pretty much everything from the late 70s thru to the present day* - but at least they imbued it with a moderate level of awesomeness and interestingness, with well defined characters fitting sensible niches (the only ones kinda hard to tell apart being some of the other jets besides Starscream) and a story that made some rough kind of sense - a civil war on their own planet, a bunch of Autobots decide to GTFO, and are chased down and ambushed causing them to crash on Earth. The comics and movie fleshed it out further - an energy crisis causing a war of attrition (one side favouring co-operation, the other "survival of the fittest"), a need to look off-world for other power sources, the generation of sapient robots being the product of sheer random chance in an infinite universe, and the original transformed modes all being war machines or other things that made more sense than just general road/sky vehicles (the "local organism" shapes they took in order to blend in). Yknow. Something you could even have told in a more classical setting without it necessarily being giant robots. The bots just made it more awesome. A number of old 'toons did this sort of thing quite well, hiding a decent (or in some cases, an ACTUAL literary classic) story under a flashy primary-coloured exterior.
^^ All of which made it a little less shameless and obvious that it was "look at our shiny new toy! LOOK AT THE SHINY! Bug your parents to buy it!". There was what you may call "added value", same as anything else along the same lines that becomes a classic.
The new one though... bleurgh. It's very easy to see how it wouldn't win over any new fans. Even those who are familiar with the concept and what remains of the original characters simply can't tell WTF is going on, or even one character from another in a lot of cases. Newbies haven't got a hope. And despite a last desperate attempt to try and introduce something resembling a human-identifiable story into it on the robot side (without the interference of LeBouf & co), e.g. chasing down the mcguffin that's the new reason robots have life (rather than galactic darwinism), or a return to the old energy crisis thing (with what is basically some kind of wierd dyson-sphere jobbie, totally overdoing it) it ends up utterly lame. It's Go-Bots, really. As in an also-ran lookalikey that's only there to hang on to the shirt tails of an already popular series and ape it as much as possible, rather than actually breaking any new ground or writing its own good stories.
Obligatory semi-fan wanktext:
The original death of Prime actually meant something and had a bit of emotion attached - the unbreakable, lawful good, exceptionally badass hero who's single handedly kept the good fight going in some cases - dead, after a battle to save him. And when they did revive him, it was clear the attempt was a horrific failure and he was going to have to stay dead. The new one killed him near instantly... then brought him back five minutes later, unscathed. Cheap and totally meaningless. What the hell?
Jaekin: I have to disagree. A lot of the other 'bots had a bit of a point to their transforming. Prime himself was, literally, a juggernaut. He could either shoot you, hack you up with his axe, beat you to a pulp with his fists ... or hunker down into a truck and _run you the fuck over at 70mph_. Also, the trailer (like 90% of Megatron's mass, conveniently and inexplicably disappearing when not needed)... it could carry all manner of stuff including recon drones (or dead comrades) and turn into a mobile battle station with an assload of AA-guns and the like.
The autobot forms in general were both genuinely useful AND good camo - particularly the old Bumblebee who was just a beat up VW that no-one would look twice at rather than a showroom-fresh current-year Camaro, Hound (original, all-terrain Jeep with holographic driver, winch etc), Prowl (police car - move quickly through a crowded human city, get access to restricted areas), Rachet (ambulance with similar movement priveleges and a range of human and 'bot patch-up equipment), and the various cranes, fire trucks, non-constructicon building site vehicles, rescue 'copters, so on and so forth which granted the relevant character a (limited, and therefore plot-token-granting and requiring of chess strategy) range of extra skills other than "dur I am big bipedal lump of animated metal"... and, when used for human benefit, allowed them to make good on their "we are the good guys" claim. The decepticons also had forms that granted skills in espionage, sabotage, jamming and energy draining (soundwave and his crew), extra firepower (whatsisname who turned into a goddamn tank), unaided spaceflight (the otherwise ludicrous Astrotrain), wide scale demolition (the ironically named constructicons), yadda yadda. Though mostly they were all about the jets. Someone in Japan must have let their Gran Turismo side out and thought it would be a really good idea to make one 'con for each of the major US and Russian jet types, even though most people couldn't tell an F14 from a MiG-29 at fifty paces.
Unfortunately it all started to get a bit silly when they ran out of real-life things to copy and started just basically making shit up and twisting the storylines to suit. The Dinobots, albeit awesome when taken in their own right, are an example of this, as is Beastwars. Including Arcee as a sop to equality was also a bit wierd (and Blurr?), when the characters were effectively neuter (and raceless) up to that point and only given male pronouns out of convenience (though you could argue it's a neuter robot wanting to embrace more feminine ideals after being exposed to human culture - and really all of the autobots should ultimately be female and the decepticons male?). And at some point, my brother had some transformer toy that had, I shit you not, SEVEN different forms, one of them being a cougar that was the same size as its tank form. Can't even remember its name and I can't offer any explanation for its existence.
/end OSFWT
BTW TF games have always sucked, regardless of generation. Shouldn't expect this one to be any better.
* with a few wierd exceptions, e.g. the old cities of gold 'toon. It's actually taken rabid-fan clamour for any merch to actually be produced, and then it's more commemorative ornaments for your work desk and other such wierd shit rather than kids' toys