That's why I'm growing to like them.Andy Chalk said:That it's a hard-driving, profit-driven company is bad enough, but the way it's so unabashed about it is what really seems to drive people nuts;
Gaming's a business...In a way, because they treat it so purely as such, they respect gaming as a form of media more than many of us. I seriously saw someone that said he didn't need to play Dragon Age or Mass Effect, because he played KOTOR before.
Games are a whiny, arrogant, bunch of pricks, only satisfied with AAA, epic, amazing, innovate titles, supposedly. Who then go out and buy barely improved sequels, and I'm not just talking CoD, but also games like L4D2, etc. And then me let most of the "innovative" new IPs rot in the water. Activision realizes this, and responded by handing out sequel after sequel. It sunk Guitar Hero, but led to MASSIVE success for CoD. They still walked away with massive profits, due to Guitar Hero's comparatively low dev costs. And they still plan on using the "Hero" name in the future, too.