It's a free movie on Netflix from a known studio. I mean, had it been "Jesse Breaks Bad the movie, a Netflix original" then I'm sure that would do even better.
Otherwise we're just comparing this with individual episodes of shows rather than having anything of similar condition to compare it to. How many other big name movies saw their initial release on Netflix? Any? Bypassing the big screen and the like?
I'll point out that, no matter how much movie snobs like to fart in wine glasses and smell the result slowly while contemplating how Adam Sandler films can possibly get any more low brow, people are perfectly within their rights to enjoy cheap laughs sometimes. It doesn't have to be Gattaca we see every fucking time we look at a screen with a movie on it. So what? It's a cheap and convenient laugh. We're either laughing at the film itself or the jokes or both. Any way, it's entertaining enough and thus does its job.