American Box Art Sucks

300lb. Samoan

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Yahtzee Croshaw said:
Why do you do these horrible things to the French, America? And after they gave you that lovely statue, too.
You mean that green piece of shite all the foreigners flock to? Yea, no. They can have their landmass-paperweight back, right along with their 'tasteful' box art.

I mean, seriously, you knew we were gonna put it outside, why did it have to be copper??
 

ecoho

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Yahtzee Croshaw said:
Extra Punctuation: American Box Art Sucks

Why does America hate French videogame developers?

Read Full Article
uhg yahtzee first off i love your show so please dont be offened by what i have to say. The reason we dont like other countries box art at least in my experiance is that they make it too good looking. i know thats a stupid answer but i have bought some horrible games cause the only box art ive seen was the ones for other countries (prime example of this is too human....) when its american box art though you useualy get what you see and well i like that.
 

Drentics

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Leviano said:
Yahtzee is Trolling :) love it.Go Go Defensive Rangers :)

Have to say, glad you yanks never noticed. You win the internet :)
"lol i troll u"

Yeah I'm sure that's what he's doing.

OT: I think American marketing teams are more concerned with making box art descriptive as opposed to memorable. It's a "truth in marketing" thing. Though it doesn't result in any masterpieces, to say the least.
 

Bullet747

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Here in a America it's almost as if there's an agenda to BUTCHER any sense for tasteful artistry and perhaps just to butcher taste. That's just a conspiracy theory but I'm pretty sure the elite likes it's citezens to be as bright as a hunting dog.

Yahtsee, that their are many in america that agree with you.
 

aliasalpha

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load up google images & check out the covers for discworld novels, the american ones have to be made to deter sales, its the only thing that makes sense
 

Nazulu

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Yeah, there is a huge difference. I think it's because most people these days don't see the beauty in art, especially for movie and game covers since people don't usually judge it by the cover.

That's what I'm getting from a lot of people here. Me on the other hand, the good art always caught my attention. I've even bought albums, movies and games because of the cover and strange enough, they usually turned out really good.
 

Atomic Skull

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One of the most egregious:

Assualt Suit Leynos on the Mega Drive



And this is the american cover.




Seriously, this is just horrifying. What the hell were they thinking?
 

Atomic Skull

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An example where the PAL release got the best cover, although the Japanese cover is still very good. The American cover as is usual for games in the Rockman Dash series is just horrifying.



 

BluesHadal

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The U.S cover in this
Atomic Skull" post="6.263443.9993418 said:
An example where the PAL release got the best cover, although the Japanese cover is still very good. The American cover as is usual for games in the Rockman Dash series is just horrifying.



Yeah right... The U.S cover for that one is pretty good. better than PAL. The image of Tron bonne they used is just awesome. The only problem is the background and maybe a lack of anything indicative. I really like the japanese Ico cover and I do think the american one sucks but that doesn't really convey the whole picture. Someone already mention the god hand cover, the chulips cover for the U.S was also pretty good, and this tron bonne cover is has a good image of her and isn't really worst than either the japanese or PAL(seems none are particularly good).
 

TomWest

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Of course, most of these replies ignore the possibility that the ugly box art really *does* appeal to more of the target audience, who after all, are generally young men with little aesthetic appreciation for "quiet desolation".

I have no problem believing that graphic artists and companies elsewhere in world would either knowing or unknowingly sacrifice sales to artistic ego. God knows that Europeans had years to emulate McDonald's, but instead waited until the Americans came over and proved that Europeans (and the rest of the world) have the same taste preferences (or lack thereof) as the Americans. It was simply that the natives couldn't bring themselves to descend to that level.

In most of the world, there is a shame in making money by catering to the "lowbrow" market. In America, the only shame is not to make money.

[Note for the pedantic: the above is a massive generalization not to be taken too seriously.]
 

ghostchild55

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Varrdy said:
newfoundsky said:
Obviously, you've never been to America. Or if you have, you thought you were in Montgomery the whole time. And if you live here, move. Not out of the country, mind you, but somewhere were you aren't surrounded by the ignorant stereotype of American. Like, say, Utah. I love Utah.
Actually I've been to America twice and am a few hours away from booking my flight for this year's jaunt to the States. Ohio this time, for the record.

Actually you are right in calling me out but that's the general opinion I get sometimes. Americans try to remake our stuff and generally cock it up (Red Dwarf springs to mind), which is a shame because when they actually come up with their own stuff, it can be pretty funny. Two and a Half Men, for example. Plus a lot of Amercian stand-up comedians could make me laugh at my own mother's funeral (not that she's dead, I was just being hypothetical!).

I think they just like to think they can do things better. I had to post a copy of a book to a friend in Florida once. It was a European novel that couldn't get published in the USA because the authour refused to re-write the book to make the hero American.

Wardy
I completely agree with America being stuck on the concept of constant re-making of everything. It's upsetting to see my younger sister loving that crap re-make Let Me In, yet won't watch the original version cause she doesn't want to read through the subtitles, which is understandable, she's ten. I don't see why they wouldn't publish the novel, the Men Who Hate Women series was released here, albeit with a different title but the story remained the same. Everything took place in Sweden and the main character was Swedish. Whatever company the author was trying to get published through is a bunch of idiots.

But it's mostly just the mainstream Hollywood, they learned through the re-makes of The Ring and The Grudge that audiences would keep paying for it, so they started to re-make everything. As an aspiring film maker I find this trend depressing. Everything even old American films are getting re-made. I don't see why Hollywood won't get some creative juices flowing, but everything's about the dollar so they make the movies that garner the most money. The thing that's got me the most though is the use of 3-D, the technology has been around for ages and was only used for kids films and cheap slasher flicks, and now everyone's acting like it's some great stuff. It takes away the art of the film, and is only there to add a few extra dollars to the ticket.

I'm ranting now so I'll shut up.
 

Layzor

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This is actually the first extra punctuation I've ever found interesting enough to read all the way through as it was informative first and funny second. Well done.
 

Temple of Dregs

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TomWest said:
Of course, most of these replies ignore the possibility that the ugly box art really *does* appeal to more of the target audience, who after all, are generally young men with little aesthetic appreciation for "quiet desolation".

I have no problem believing that graphic artists and companies elsewhere in world would either knowing or unknowingly sacrifice sales to artistic ego. God knows that Europeans had years to emulate McDonald's, but instead waited until the Americans came over and proved that Europeans (and the rest of the world) have the same taste preferences (or lack thereof) as the Americans. It was simply that the natives couldn't bring themselves to descend to that level.

In most of the world, there is a shame in making money by catering to the "lowbrow" market. In America, the only shame is not to make money.

[Note for the pedantic: the above is a massive generalization not to be taken too seriously.]
Said perfectly. Obviously generalized but couldn't have said it better.

The only thing I'll add is that American advertising is encouraged to cater to the "lowbrow" market. I remember being told repeatedly through out my short lived career in it to aim at a third grade reading/comprehension level.

Why do you think the latest trend in commercials is to be ridiculously silly (I.e. Skittles commercials) and have nothing to do with the product? Those are often but not always intelligently designed commercials but at the same time have no chance of confusing the viewer. "We made you laugh, buy this product." So unless you have no sense of humor, point is made.

This same thing plays into Box Art design. Chances you know something about the game already while your at the store so the cover arts job is to just get your attention.
  • "LOOK! This has a white male protagonist! There's some kind of octopus monster in here! TECHNOLOGY! Also, bewbs."

Also, don't forget that only recently are people starting to realize games aren't just for white 12 year old boys.

ghostchild55 said:
Varrdy said:
newfoundsky said:
Obviously, you've never been to America. Or if you have, you thought you were in Montgomery the whole time. And if you live here, move. Not out of the country, mind you, but somewhere were you aren't surrounded by the ignorant stereotype of American. Like, say, Utah. I love Utah.
Actually I've been to America twice and am a few hours away from booking my flight for this year's jaunt to the States. Ohio this time, for the record.

Actually you are right in calling me out but that's the general opinion I get sometimes. Americans try to remake our stuff and generally cock it up (Red Dwarf springs to mind), which is a shame because when they actually come up with their own stuff, it can be pretty funny. Two and a Half Men, for example. Plus a lot of Amercian stand-up comedians could make me laugh at my own mother's funeral (not that she's dead, I was just being hypothetical!).

I think they just like to think they can do things better. I had to post a copy of a book to a friend in Florida once. It was a European novel that couldn't get published in the USA because the authour refused to re-write the book to make the hero American.

Wardy
I completely agree with America being stuck on the concept of constant re-making of everything. It's upsetting to see my younger sister loving that crap re-make Let Me In, yet won't watch the original version cause she doesn't want to read through the subtitles, which is understandable, she's ten. I don't see why they wouldn't publish the novel, the Men Who Hate Women series was released here, albeit with a different title but the story remained the same. Everything took place in Sweden and the main character was Swedish. Whatever company the author was trying to get published through is a bunch of idiots.

But it's mostly just the mainstream Hollywood, they learned through the re-makes of The Ring and The Grudge that audiences would keep paying for it, so they started to re-make everything. As an aspiring film maker I find this trend depressing. Everything even old American films are getting re-made. I don't see why Hollywood won't get some creative juices flowing, but everything's about the dollar so they make the movies that garner the most money. The thing that's got me the most though is the use of 3-D, the technology has been around for ages and was only used for kids films and cheap slasher flicks, and now everyone's acting like it's some great stuff. It takes away the art of the film, and is only there to add a few extra dollars to the ticket.

I'm ranting now so I'll shut up.
There's the addition that most every show I watch from over-seas (Specifically BBC) tends to have lower production values or at least the appearance of such. Look at both versions of The Office. Both hilarious but most American viewers would be turned off by it's appearance. So thinking they can do the same thing with better production values the American version often loses a lot of the originals charm.

Stuff just gets lost in translation.
 

ghostchild55

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Temple of Dregs said:
TomWest said:
Of course, most of these replies ignore the possibility that the ugly box art really *does* appeal to more of the target audience, who after all, are generally young men with little aesthetic appreciation for "quiet desolation".

I have no problem believing that graphic artists and companies elsewhere in world would either knowing or unknowingly sacrifice sales to artistic ego. God knows that Europeans had years to emulate McDonald's, but instead waited until the Americans came over and proved that Europeans (and the rest of the world) have the same taste preferences (or lack thereof) as the Americans. It was simply that the natives couldn't bring themselves to descend to that level.

In most of the world, there is a shame in making money by catering to the "lowbrow" market. In America, the only shame is not to make money.

[Note for the pedantic: the above is a massive generalization not to be taken too seriously.]
Said perfectly. Obviously generalized but couldn't have said it better.

The only thing I'll add is that American advertising is encouraged to cater to the "lowbrow" market. I remember being told repeatedly through out my short lived career in it to aim at a third grade reading/comprehension level.

Why do you think the latest trend in commercials is to be ridiculously silly (I.e. Skittles commercials) and have nothing to do with the product? Those are often but not always intelligently designed commercials but at the same time have no chance of confusing the viewer. "We made you laugh, buy this product." So unless you have no sense of humor, point is made.

This same thing plays into Box Art design. Chances you know something about the game already while your at the store so the cover arts job is to just get your attention.
  • "LOOK! This has a white male protagonist! There's some kind of octopus monster in here! TECHNOLOGY! Also, bewbs."

Also, don't forget that only recently are people starting to realize games aren't just for white 12 year old boys.

ghostchild55 said:
Varrdy said:
newfoundsky said:
Obviously, you've never been to America. Or if you have, you thought you were in Montgomery the whole time. And if you live here, move. Not out of the country, mind you, but somewhere were you aren't surrounded by the ignorant stereotype of American. Like, say, Utah. I love Utah.
Actually I've been to America twice and am a few hours away from booking my flight for this year's jaunt to the States. Ohio this time, for the record.

Actually you are right in calling me out but that's the general opinion I get sometimes. Americans try to remake our stuff and generally cock it up (Red Dwarf springs to mind), which is a shame because when they actually come up with their own stuff, it can be pretty funny. Two and a Half Men, for example. Plus a lot of Amercian stand-up comedians could make me laugh at my own mother's funeral (not that she's dead, I was just being hypothetical!).

I think they just like to think they can do things better. I had to post a copy of a book to a friend in Florida once. It was a European novel that couldn't get published in the USA because the authour refused to re-write the book to make the hero American.

Wardy
I completely agree with America being stuck on the concept of constant re-making of everything. It's upsetting to see my younger sister loving that crap re-make Let Me In, yet won't watch the original version cause she doesn't want to read through the subtitles, which is understandable, she's ten. I don't see why they wouldn't publish the novel, the Men Who Hate Women series was released here, albeit with a different title but the story remained the same. Everything took place in Sweden and the main character was Swedish. Whatever company the author was trying to get published through is a bunch of idiots.

But it's mostly just the mainstream Hollywood, they learned through the re-makes of The Ring and The Grudge that audiences would keep paying for it, so they started to re-make everything. As an aspiring film maker I find this trend depressing. Everything even old American films are getting re-made. I don't see why Hollywood won't get some creative juices flowing, but everything's about the dollar so they make the movies that garner the most money. The thing that's got me the most though is the use of 3-D, the technology has been around for ages and was only used for kids films and cheap slasher flicks, and now everyone's acting like it's some great stuff. It takes away the art of the film, and is only there to add a few extra dollars to the ticket.

I'm ranting now so I'll shut up.
There's the addition that most every show I watch from over-seas (Specifically BBC) tends to have lower production values or at least the appearance of such. Look at both versions of The Office. Both hilarious but most American viewers would be turned off by it's appearance. So thinking they can do the same thing with better production values the American version often loses a lot of the originals charm.

Stuff just gets lost in translation.
Agreed. That's one problem with America, since the big boys know they have more money and higher production values they think they can make something better by tacking some fancier effects and such on it. Like Let Me In, nearly a shot for shot re-make of the original, just placed here and with a big budget. It doesn't have any purpose, it's existence is pointless, but they made it thinking they could do it better because they had more money to throw into it.

I also agree that for some reason they attempt to cater to the 'lowbrow' audience as you said. Everything seems to be aimed at the demographic with the shortest attention span and probably the least intelligence.
 

Fetzenfisch

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Well i guess our friends overseas just have a problem with the littly syllable -art in boxart. The resident evil thing is a very good example. "Dont care about the mood, its a game bout zombies an chainsauce [sic] n stuff, not bout scarynessiness" mon dieu
 

secretsofgames

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I think the box art is among the last reasons we would buy a game so there is less effort put into it. There is no shortage of impulse shoppers but most are going to need more than one reason to buy a game and the box art is hardly going to be among them. Distributors know they can do better targeting us in other ways.

Besides, we clearly do not hate things that look good. Quite the opposite in fact. We love things that look good. Take a closer look at our cars and our women if you don't think so.

Box art... meh.
 

SomebodyNowhere

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I think I might have figured it out. The American release gets uglier covers with the game in its least edited form and other countries get good looking covers and heavily edited games.
 

MB202

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I don't hate things that look good. Whoever's responsible for our cover art does, though... Apparently.