American, Frankie, McGee says Relax.
http://www.youtube.com/watch?v=lyl5DlrsU90
As for his restaurant analogy:
Once upon a time there was a chain of restaurants called "Sim City." The food was unique and delicious, but after the launch of their fourth restaurant the company who owned them, Maxis, decided to put the chain on hiatus for a while.
The existing restaurants remained open of course, but the menus stayed the same and nothing new came out. There were was an attempt to create a new, more 'hip', version called "Sim City Societies. But sadly the food was bad Nouvelle Cuisine, small portions and bland. So again the brand was put on hiatus.
Then along came Maxis' parent company, EA, who said to them; "Guys, we like money. You like money, we all like money. We want to make sure we get all the money we possibly can, and to do this we propose bringing back fan favourites that have been left on the shelf for a while. Dust off the Sim City plans, you'll be building a new one!"
Maxis replied; "But wait didn't you tell us to burn them after Sim City Societies opened?"
EA then hit them over the head till they went away and got back to work.
And so Maxis toiled away to create a new Sim City, but as they did something strange happened. With previous Sim City restaurants you simply called in your order and had it delivered to your home, but the new one got rid of that - now you had to go to the restaurant and sit down to eat.
You could bring friends with you, and they would be seated at the same table as you and their selections of food would affect your food. But if you decided to come in alone you would be seated with a bunch of strangers - who would be able to affect your food as if they were your friends. As an alternative you could sit alone - but you'd be expected to sit in all of the chairs at your table and eat all of the food delivered to each seat.
If you want to save some of your meal for later (save) you have to send it back to the kitchen - no doggy bags to bring it home with you. If you want the Chef to add a special ingredient you brought with you (mods) you'd be beaten about the head and banned for life from entering the restaurant.
And then they built it with those rules in place... ..but that's not where the story ends.
When it opened a huge number of people turned up to eat, for they remembered what the old Sim City's were like and wanted to see what new ideas the Chefs had come up with. But so many came that they soon ran out of space at the tables, and the cue built up outside. Meanwhile inside the restaurant people discovered that the chairs only had one leg, and would often fall over at random - if you fell off your chair you were kicked out of the restaurant back into the cue, and only occasionally would your food be kept in for when you got back in.
To top it off the food was bland, and served in tiny portions - with no desert in sight.
For some reason, people got quite angry with Maxis and EA. They demanded to know why they made these changes to the Sim City formula, and demanded they be reversed! They wanted to sit at home and eat delicious food once more, in fact one man discovered that you could get the new Sim City to deliver if you were able to convince them you were a manager - showing that despite what Maxis said it was far from impossible to do!
But that didn't fit with Maxis' vision of how the Sim City Restaurant should be run, so the diners got told to shut up and were given vouchers to other restaurants to keep them quiet.
I think that about covers it.