Battlefield 4 Teams With Axe For Embarrassing Cross-Promotion
- Thread starter Andy Chalk
- Start date
When/if it does, odds are it isn't axe.rasputin0009 said:
Also, that commercial is no were near as bad as you all made it seem, I was excepting something truly horrifying and super misogynistic. Silly and weird, but fine
Haha, I can imagine the team meeting, "Screw it, We'll give her a chin like Sylvestor Stallone, make him walk like Optimum Prime and stick jiggle physics on the hair so it bobs about like Medusa snakes!"-Dragmire- said:
I've already mentioned the horrible character models and hilariously bad animations, add in the complete disconnect between Battlefield warzone and softcore body spray titillation (thankfully subdued in this case) a Diet Coke worthy soundtrack, and end with the farty sort-of-dubstep-but-not-really Battlefield ident at the end, and it sounds like they are saying the deoderant is rated 'M for mature'.Mr.Pandah said:
There's plenty wrong with the ad. It's hilariously bollocks.
They should have had the girl be a guy and make it a spoof of the Axe commercials. Really show their interest in Gay pride is more than just simple lip service.
So more effort was put in to putting women in a shit commercial for an unrelated product than was put in to thinking about considering them in multiplayer? Go team!
To be fair, that is one of the strongest female characters I have seen in an AXE commercial...Andy Shandy said:
Good job making them strong female characters, DICE/EA. This doesn't make the inclusion of female soldiers look like a "Just throw it in to please the womenfolk" sort of move at all.
Ah, it's good to laugh.
Let me get this out of the way: Yes. That ad was bad. So bad its stupid and weird, kind of bad. So bad it makes me even doubt I just saw it, kind of bad. So bad I would like to see a tomography of the people that thought of it, and approved it (to understand what is between their ears), kind of bad.
That being said, its not the worst Axe commercial I have seen. Not by a long shot... I know that doesn't make it sound good, but its not something that would feel out of place among the rest of their marketing campaign.
That being said, its not the worst Axe commercial I have seen. Not by a long shot... I know that doesn't make it sound good, but its not something that would feel out of place among the rest of their marketing campaign.
Meh, I suppose it's basically nit-picking, yes. It's just quite a bizarre ad, and my (and I'm sure many others on this forum's) familiarity with Battlfield make all the little inconsistencies appear that bit more ridiculous.Mr.Pandah said:
Get the AXE.Colt47 said:I didn't even get the Axe reference from the commercial. All I saw was two characters come out of their respective tanks, remove their helmets, and stare at each other... probably moments before getting their heads shot off by some sniper.
Imagine the double kills!
While I've never paid a great deal of attention to them, I seem to remember that most Axe commercials are pretty damn strange and this seems like one of the more restrained of the lot. That being said, I feel like there's enough of an edge of outright surrealism to it that it actually makes me smile just a little.
It's extremely silly. Not intelligent silly, but not reprehensible silly either. It's there and then it's gone, and for both good and bad I don't think it really says anything more then that.
It's extremely silly. Not intelligent silly, but not reprehensible silly either. It's there and then it's gone, and for both good and bad I don't think it really says anything more then that.
The commercial makes complete sense if you've seen other Axe commercials. And it's not bad branding. The target demographic for both Axe and Battlefield is the same.
Not seeing what the problem is.
Not seeing what the problem is.
No, not really. But they are going to smell purrrty.Alfador_VII said:
Anyhow, I use Axe on a day to day basis but thinking of using another brand from here on out. Because this commercial is just silly. I'd rather would watch Terry Crew's Old Spice commercials until I start to question my insanity (more than I usually do) than use a brand that makes me cringe.
