I barely wander into the forums these days but i had to put in my 2 cents.
First off, I think its hilarious that alot of the stuff that Bulletstorm is mocking here are things that are present in past games that Epic have made. The bloody screen, the lack of controlling a character in a cutscene, the easily beatable bosses - All of those can be found in Gears of War 1 and 2. it seems to me like they are calling the kettle black here.
Also, This ad is reminescent of a something similar to a smear campaign. Instead of - i dont know- showing gameplay footage, they chose to mock a standard set by the market itself. the numbers dont lie. if those type of games sucked, they wouldnt sell. the only reason people make shit is becuase they know for a fact that other people will buy shit. And Epic is partially responsable for this. Near the ending, there is a mockery of both how those games play out how poorly characterized the setting is (refering to the evil general). Meanwhile, Epic boasts a game that is the symbol for some over masculine feelings-are-for-homo-gays group of inproportionate men who go around shootin' aliens and blowing up stuff. But I suppose if this is the definition of smear campaign, then we can only take this at face value.
That bothers me. Its like building a bridge, charging people to get across it, making a plane, then laughing at people who were stupid enough to go on the bridge that you made.
Finally, From a programming prospective, it seems like this was made in Blender and couldve been made in about a week. I find that funny as a PC gamer because here I was waiting for a Demo of Bulletstorm. I think they really dropped the ball on this purchase. I run a computer club at school (it looks good on transcripts) and we were considering getting this. All i have to do tomorrow is say "I say we pass on this one" and they are out 900 dollars (15 people, 60 dollar game). Now, I know 900 is only a drop in the bucket for them, but we've got plenty of other things to purchase.
TL DR - While I enjoyed Call Of Duty and Gears of War equally, I dont think I'll be getting Bulletstorm.