I won't say there is no draw to it other than desire for power. What it makes alluring is, at its core, supercharged tribalism. It oarts the world in "those that belong to us" and "everyone else", promotes all kind of intra-group cooperation and conformity inside the group and paints others as competitors.Fascism on the other hand is also a failed system which can never work and attracts insane dictators. Its just far more obviously evil about it all. There's no draw to it other than a desire for power, to abuse others and justify it not with a concrete end goal but with the belief you and yours are inherently holy.
But is is easy to recognize even the idealized fascist state as quite evil.