My issues with this are: Bioware rewarding "true fans" by punishing other people's common sense. (Aren't "true" Mass Effect fans the ones that didn't like the sequel, anyway?)
Day 1 DLC that's included with some copies of the game and not others, despite being brand new. If this was a Project Ten Dollar sort of deal it'd be sound, but instead it offers limited chances to get it when you buy it.
And, the siphoning of resources of what could be in the game into "optional extra content". I understand that once a game is finished you have so much to do beyond QA, and you'll have, say, an art department sitting around twiddling their thumbs. But if they use their time to make DLC that's available day and date with the release of the game itself, I see no reason they couldn't ship that with the game itself. If it was a substantial amount of work, it wouldn't be ready for Day 1 and people would feel okay with paying $10 for it. But it's not, it's one character; it's being neglected from people who buy the game new and then charging them for it.
Indeed, people who are arguing "it's optional content" aren't getting the fucking point. That kind of content is the kind of stuff you should include on the disc, then. If it didn't take that many resources, time, development costs or manpower, then isn't charging for it a bit of a swindle? Likewise, wouldn't a mission pack released, say, a month after release, for a similar price, be absolutely fine? Go the BF3 route - promise DLC to CE buyers after release.
I'm not pleased with EA defending their choice like this; I feel they're digging themselves a deeper hole. And I'm not surprised people are outraged. I'm similarly surprised people are defending EA. But, at the same time, it doesn't bother me so much that I'll go up in arms about it. I'll just not buy the game like I was planning to and move on to better products. The perpetual argument needs to stop; if you think this DLC is worth the money, you'll buy it. ...but don't say that EA did the right thing. They just did a thing. By defending their decision as "for the fans," then yes, I feel those fans who are left out are entitled to something.