Uh, then the BBB is still filled with morons. This is not the first time the BBB has supported something that is completely and unequivocally wrong. Seriously there is a laundry list of instances when the BBB has put their stamp of approval on a business that within the same year that same organization is found guilty of fraud, extortion and other illegal business practices and had been for years.
So thankfully the BBB has basically no actual weight in this matter. Because this is a moronic baseless decision. Simply put you cannot claim that peoples interpretation of "promises" are advertisements. Hell there is still no evidence of actual advertisements being made that have not been fulfilled.
Heres the crux.
The Mass Effect website promises, among other things, that "the decisions you make completely shape your experience and outcome," which as she notes does not leave a lot of room for interpretation. "There is no indecision in that statement. It is an absolute,
This is the closest thing, to an actual advertised feature that people are able to present and it is still a failure to support the false advertising claim.
If the woman cannot even comprehend how that is NOT concrete and in fact NOT absolute, then her entire opinion on the matter is invalid.
Mass effect 3 delivered on a game where your actions completely shaped your experience. However it does not say at all that your decisions completely shape your ending. Yes your decisions shape your outcome, albeit it in a limited capacity, but it does not say that your decisions completely shape the ending, though even then it still does. For christ sake, they show you a video right underneath that text explaining exactly what they meant and they fulfilled that advertised promise.
The ending is not specifically the "outcome". Many of the outcomes were decided well before the last 10 minutes of the game as in which civilzations survived and which didnt. The "outcome" extends far beyond the final cut scenes. The final approach, the final confrontation are also parts of "the outcome" How many times have we as gamers been presented with a boss battle in which you can go ahead and fight the final boss, or you can do side content first to "weaken" the boss before its even engaged. Hell this isnt even new to bioware. Look at the final events of Dragon Age Origins. You shape the outcome at the Landsmeet, you shape the final conflict by the choices you made through the game in which allies you have who are defending you to allow you to go to the archdemon. Simply put, ME3 does allow for your choices to shape the outcome of events. It does not state that your choices shape the ending of the game.
Simply put the basis for the claim of false advertisement fails and this proves it because of a failure to differentiate the definition of the word ending and the word outcome and that the entire claim is based on nothing more than an incorrect assumption.
As for this person, If you cannot handle the simple task of reading comprehension then please for the love of god keep your opinion to yourself and if your opinion is a part of your vocation then congratulations, you have a job you are unqualified for.