I'll give Activision credit - they have far fewer PR blunders to their name than EA, which seems to actively relish in putting their feet in their mouths at least once a week. As someone who actually does work in PR, I have never seen a company botch their customer/media relations as badly as they have.Halyah said:Though I still don't get how it can be so hard to hire a decent PR team...
That seems to be symptomatic of many publishers/developers, though. No one seems to know how to deal with bad press in the gaming blogs or mainstream press. Activision tried to shove the West/Zampella debacle under the rug, and we all know how that turned out. EA looked on helplessly while their public speakers botched publicity stunts and dialogue with the fans.