Candy Crush Dev: Microtransactions Are The Future of Games

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Mar 30, 2010
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"Free-to-play games are difficult to do, and you really need to be good at making it feel balanced to the gamers. So it's not too greedy."
"So it's not too greedy." That's nice. The implication there is that Palm knows and admits that a F2P game, even when done right, is still a greedy model.

Three cheers for Capitalism!
 

Ed130 The Vanguard

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Sep 10, 2008
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It will be the way of the future, until the various governments get their collective heads/thumbs/dicks out of their arses and enforce 'gambling' legislation pertaining to F2P.

There is a reason why casino terminology like 'whale' fits so easily into F2P.
 

Malbourne

Ari!
Sep 4, 2013
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However, before you get out your torch and pitchfork, Palm did stress the importance of sensible pricing. "I think for companies it is very important to find a good balance. Free-to-play games are difficult to do, and you really need to be good at making it feel balanced to the gamers. So it's not too greedy."
I do want to point out that if FTP becomes the order of the day, being "greedy" isn't just an immoral quality, but also a death-sentence for your business model. If there are enough competitors, many of them are bound to snap up the customers who appreciate cheaper games, better experiences, or a mix of the two. It's the thought that counts, I guess, but I'm not sure what that thought is after reading this.
 

putowtin

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Jul 7, 2010
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erttheking said:
I do enjoy some free to play games with microtransactions, but the idea that ALL games should have them? NO! NO NO NO NO NO NO NO NO! A THOUSAND FUCKING TIMES NO! Please tell me how Dark Souls would be improved by microtransactions.

I hope this guy steps on a lego brick in the middle of the night.
ohh the pain the pain!

Steven Bogos said:
"If you talk to many hardcore gamers, they're not happy about it right now, but if you asked them about the long term, 'do you want to continue playing your favorite game for years to come?' And the answer will be yes," he said.
that's right, because they've already paid for the fucking thing!

Burn and Crash King
 

Something Amyss

Aswyng and Amyss
Dec 3, 2008
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Adam Jensen said:
We will fall in line? What a fuckin' dumbass. I hope his company crashes and burns and everyone forgets it existed.
Given the levels of pride going on here, I'm inclined to agree. Even the stuff that's supposed to make them sound less dickish has the opposite effect.
 

K_Dub

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Oct 19, 2008
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Free to Play is an excellent business model when used well. It keeps a game active, and customers happy.

However, that does not mean that it should be incorporated into every type of game on the market.
 

SonOfVoorhees

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Aug 3, 2011
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If the games free to play, than yes. But now your getting this crap done with full price games and thats unacceptable. Especailly when we know they make the game purposely a pain to play to force you to buy stuff. Like we have seen with Forza 5 and GT, both games made gaining credits harder. This just made the games a chore instead of fun. I have no problem with difficulty, but when the developers purposefully handicap you to make you buy stuff. Thats shit will start the end of gaming.
 

r0seyp0m

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Oct 11, 2012
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"He noted that his own game, Candy Crush Saga, is actually able to be fully completed without paying a cent, and that of the players who are on the game's last level, more than half of them didn't pay to get there."

Did he also mention all those people spam their friends on Facebook, begging to give them extra lives? Sure, they completed the game without paying a cent. But not without paying their friends, that they've lost because no one bloody likes those damn game invites every five seconds.
 

Karavision

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Oct 13, 2011
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It has gotten to the point where I only come to gaming news sites to see how bad that it has gotten.
 

Frankster

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Mar 13, 2009
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Anyone else had the "empire march" theme song playing as they read this?

Honestly this man scares me a little, "fall in line or else!".
 

RJ 17

The Sound of Silence
Nov 27, 2011
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So the translation is "They'll resist it at first, but when we give them no choice they'll have to fall in line with it."

"Free-to-play games are difficult to do, and you really need to be good at making it feel balanced to the gamers. So it's not too greedy."
Remember kids: it's alright to be greedy, just don't be too greedy.

"If you talk to many hardcore gamers, they're not happy about it right now, but if you asked them about the long term, 'do you want to continue playing your favorite game for years to come?' And the answer will be yes," he said.
Oh yes, make a game that you'll continue to pay for for years to come, that's how you compensate for shitty replay value. God forbid you just make a game that's so good that players will simply want to replay it over and over. No, don't strive for that level of excellence. Just make a mediocre dime-a-dozen game and keep charging the players.
 

Vault101

I'm in your mind fuzz
Sep 26, 2010
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BASED ON WHAT?

the same kind of logic that decides everything except for COD is suddenly niche?....HA!
 

Clovus

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Mar 3, 2011
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kyonshee77 said:
"He noted that his own game, Candy Crush Saga, is actually able to be fully completed without paying a cent, and that of the players who are on the game's last level, more than half of them didn't pay to get there."

Did he also mention all those people spam their friends on Facebook, begging to give them extra lives? Sure, they completed the game without paying a cent. But not without paying their friends, that they've lost because no one bloody likes those damn game invites every five seconds.
Not only that, but those players are fueling the "whales". King/Zynga style games make the most money when they create a sense of competition among a group of friends. Some people are really driven by a "keeping up with the Joneses" mentality. Games like Candy Crush are specifically designed to create situations where after several attempts and on your last life you are only one move away from victory before losing. But wait! You can get that last move for just $1! A person might ignore that on their own, but when that $1 also allows them to finally beat their good "friend" Joan to the finish line for once the temptation is much stronger.

I actually don't mind "match 3" style games - they're a nice distraction while I listen to a podcast during a break. But the constant manipulation in King/Zynga games ruins the experience. I'd rather just pay $1 for Bejewelled or whatever.
 

Brian Tams

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Sep 3, 2012
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Fuck you.
"If you talk to many hardcore gamers, they're not happy about it right now, but if you asked them about the long term, 'do you want to continue playing your favorite game for years to come?' And the answer will be yes," he said.
He's basically saying that the F2P model for EVERYTHING would work because they'd be holding all of gaming hostage, and that we'd have no choice.

So fuck you.
 

TheDoctor455

Friendly Neighborhood Time Lord
Apr 1, 2009
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The way most Free-To-Plays work now... its more likely this is the short-term future of gaming, and nothing more.

It'll die eventually, and it might just take a huge chunk of the industry with it if the industry at large is stupid enough to go along.
 

Folji

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Jul 21, 2010
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That guy is just talking profits and then tries to justify that talk, it shows through and through. And there's an entire widespread branch of the video game business that really begs to differ, especially the indie one, but of course King isn't the kind of company who'd see that. The fact that they assume free to play like it's the only feasible line of revenue, and that everyone WILL ADOPT IT OR ELSE, pretty much shows that they're just spreadsheet-marking their profit assumptions based on "what is trending" rather than "what would be interesting to do".

Why does video games have to be the end getting caught in that kind of a pit? They're taking an entertainment media and treating it like anything but, taking all the attention from the "entertainment" part and pushing it all on the "how do we make quick money" part. Even the "big and evil" music industry knows contemporary pop idols are just one out of thousands of genres people listen to. Pacific Rim and the expansive Avengers series probably weren't funded because marketing said giant mechs, kaijus and superheroes were mainstream hits. Pixar probably doesn't consult profit spreadsheets when plotting their movie ideas. George RR Martin didn't write A Song of Ice and Fire because medieval murder plots were "a thing", nor did people try to adapt it to a TV series because medieval murder plots were "a thing".

So why the hell are companies like King, and so many other proclaimed tops of the game industry, so locked up in that abhorrent frame of mind that "these things appear to be a trend right now, so everyone should do those things"?

It's just silly, and self-destructive. But at least it's giving indie developers plenty of elbow room while some of these big-cheese* blokes are busy being idiots

(*Wanted to say big-budget, but King's entire repertoire could be done without much of a budget at all. The only thing those guys are big on are themselves.)
 

JagermanXcell

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Oct 1, 2012
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"Fall in line or die."
If this quote isn't turned into a meme soon with Tommy's stupid smug face all over it, i'll be really disappointed.

On a serious note, I've never wanted to see a company crash and burn and die as much as this one... it was fun with the whole trademarking "Candy" but now these guys have literally become blind, hell I bet they can't even function as humans, by money. So what if some games strive from your crap microtransaction?! Will a fighting game strive for making me pay a dollar JUST TO F***ING AIR COMBO?!
King has officially become the Westbro Baptist Church of the gaming industry.
In short: have fun whining, you're better of dead.
 

Ham Blitz

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May 28, 2009
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Steven Bogos said:
Candy Crush Dev: Microtransactions Are The Future of Games

"If you talk to many hardcore gamers, they're not happy about it right now, but if you asked them about the long term, 'do you want to continue playing your favorite game for years to come?' And the answer will be yes," he said.
This quote here bothers me. While it will apply to games that rely on servers being hosted by the company or sequels being made for a game (or additional content being added), that quote doesn't work for a lot of games.
It would be like saying the following:
"Hey do you want to continue playing your favorite game for years to come?"
"What, Skyrim? Yeah, I would love to keep playing that for years. In fact I am currently doing that right now"
"Boom! Proof that you support Micro transactions!"
"wait what?"
While Skyrim isn't my favorite game, it is one of my higher ups, and suits the example well.