I dont see why people are ripping on this?
Its like buying a fancy car to impress people. Some people want to keep up appearances. Or just have a girl friend so people will get off their ass. Ive seen people get ridiculed because they dont have a girl friend or choose to be single, this is a good "screw you" to all those assbags who havent grown out of highschool mindsets.
As for this service... I would honestly think about using it. Just because my ex is smarmy and thinks she's hot shit in a champaign glass. A new girlfriend, this soon, would be the ultimate "screw you" to her.
Besides a few highschool-esque things (impressing people, getting back at exes), the only practical use I could see for this is a fake girlfriend for closeted homosexuals.