anian said:
What I don't get is that you have to sue to protect next time somebody infringes or comes close to your trademark...but what happens (like now) when they actually lost so far. Doesn't that make your trademark weaker? I mean, if "Scrolls" is not close to "Elder scrolls" then basically it's not that well protected, it leaves the trademark weaker anyway because you can make a lot of similar products until basically the trademark protects a very thin line, right?
Like now it is what it is but it's not the game Scrolls, then a lot things come with similar names and soon your trademark "Elder scrolls" means "a 1st or 3rd person rpg in a fantasy setting that happens in a special section of fantasy realm which includes Morrowind etc."
You'd think it would make it weaker, but the mere fact that Zenimax actively and aggressively defended their trademark keeps it strong (by preventing a case of precedence where Mojang and Scrolls is seen as "Diluting" the Elder Scrolls Trademark). If they lose, Scrolls is actually set apart from Elder Scrolls by the rulings of the court hearings.
Essentially, as long as the Legal System can distinguish the 2 (which is what happens if notch wins), then both parties can cheerily go their separate ways without consequence.
To us, the consumers, we won't be able to tell shit apart... nothing will change (though hopefully notch will be more careful when naming titles and trademarking).
On the other hand, if notch loses, the court will force a change that satisfies them (presumably a name change or rephrasing of the Scroll Trademark will suffice) which will allow both games to co-exist as they are legally distinguishable from each other.
It's hard to rap ones head around... it's a lot of arse ways logic I admit, but the law is a fickle beast that will fuck you if your not careful. On top of that, Trademarking and Copyrighting seem to be 2 of the most convoluted aspects of law as it's apparently decided on a case by case basis.
NO ONE is going to lose their rights to their games here. TES will stay with Zeni and Scrolls (or whatever it's named) will stay with Mojang. The whole purpose of this case is for Zeni to show that it's actively defending and using it's Trademark... the more the better apparently, rise to every challenge and such.