I'm aware of the toys and such, they've been doing that for a while. The gambling was brought on because of Sammy being the largest Pachinko manufacturer in Japan and their ownership of SEGA. Even before Sammy, when CSK was their parent company, there weren't many others who could stand up to SEGA in the arcades. Regardless of their spotty home console record, they're pretty much King of the Arcades.xengk said:Actually, SEGA has long ago found another gold mine: Gambling.
If you visit Tokyo anytime soon be sure to drop by the local Pachinko, Arcade and UFO Catcher outlet. They are predominate either run by SEGA or filled with SEGA machines.
Club SEGA is also everywhere in major Japan city, while SEGA Joypolis in Odaiba Tokyo is pretty much THE place for young gamers to hang out and play.
Heck, they even went into toy business producing non-Sonic goods. Check your local Anime toy shop, good chance you will find a few Evangelion figurine with the "SEGA Prize" stamp.