-Axle- said:
You do not believe it is "ok" to only cater to one gender when creating sexually-loaded entertainment, and this also falls in line with your definition of sexism because it caters to only one sex.
You're getting my opinion wrong. I do think it is ok to cater to one gender. However, my opinion is that, the ultimate goal is everyone, is treated equally, that, we will not have to cater to one sex or the other. Sort of, a higher state of enlightenment, if you will. Do I think that will happen during our civilization, no, but I will acknowledge when equality is not happening, because in the long run, I wish we could all just be hippies and be truly equal and live peacefully. LOL
Now, in today's society, if you are catering to one sex over the other, I do not believe that is sexism. It is marketing, as you said. I believe that sexism occurs when 1 gender is treated a particular way
only because they are that gender. Much of the time, I believe that women, cannot be seen in media, geared toward either women or men, and not be sexualized. (Very generalized statement).
So for example, people will always see other people as sexual. You do not have to make the sorceress and amazon hyper-sexual in order for the sexual prowess to be noticed. People are sexual beings, they will see sexuality where they want to, so why are the Amazon and Sorceress hyper-sexualized and the male characters are not?
Again, it is not about demographics, because that sexuality will still be there regardless of the hyper-sexuality.
-Axle- said:
Here's why I disagree;
(1) That definition of sexism is too broad.
(2) That same definition would also paint the other "isms" such as racism too broadly.
Definitely agree, because we are moving very far outside of the argument. It is becoming to broad. I think we should take marketing out. Who cares what audience is being catered to. Is inequality happening. Just because we are catering to a white audience, does not mean we treat the black characters any differently.
Lets look at female media and advertisements, geared toward women. It often depicts women in a sexualized and unrealistic manner. Psychological studies show that women are the primary cause of perpetrating this, because the men just want to see women. They don't need a hyper-sexualized woman, because they are sexually attracted to women, they will see sexuality regardless. So again, the target audience is moot in my opinion.
-Axle- said:
(3) Frequency does not necessarily dictate correctness
Is it tiring, overdone, etc. to see the same thing produced? IMO, yes. I would love to see more variety for all the same reasons. How often are Germans depicted as only Nazis, how often are Americans depicted as only heroes in any given event?
I think we are going off topic, but again, I agree completely. If Germans are only seen as Nazi's in American entertainment, it is discrimination and a fundemental flaw the the population's images of German's.
-Axle- said:
Let me ask you a few questions to help shed more light on the situation
(a) Do you feel the same way about non-sexually loaded entertainment? (That it needs to cater to both genders equally, or is it only whens sex is a component of the entertainment that an even-hand has to take place) Why?
No I do not think it needs to cater to both sexes. I think when the sexes are shown, they should be treated equally. Like your example of the advertisements with mothers and children. In these ads, that predominately show mothers, are they depicted differently than when they show fathers? IF so, then that it is unequal and sexist if the differences are based only on sex. Is the mother sexualized, is the father sexualized...in an ad with children? Why?
Now, what do we mean by catering to one gender over an other, by depicting them more often? That is just more exposure, but again in my "utopia" it would be equal all around.
-Axle- said:
(b) Do you agree that it is ok to prioritize your audiences in order of who is likely to produce the most financial success?
Yes. However, in Twilight, were the men more sexualized than say, Interview with the Vampire, or Queen of the Damned? Were the werewolves more sexualized than in an American Werewolf in London? What about Underworld?
-Axle- said:
I don't think its intentional though. I think at a base level, yes, there is a lot of overlap in what appeals sexually to straight and gay men / women / etc. and that's why you have the result you do today. If there was no overlap, then I think you'd have a lot more less emphasis on highlighting male sexual traits.
So you agree, it is ok to sexualize men then? Even when it appeals to a broad audience, why can't we sexualize women and have it appeal to a broad audience?
-Axle- said:
I think we're mixing two very different things together though. The need for people to be treated equally and afforded equal opportunity and then we're talking about depictions of fictional people in an entertainment medium.
This is why I want to avoid the marketing standpoint, because it is 2 different things, as you said.
-Axle- said:
In a serious setting, that kind of setup wouldn't make sense since it begs the question of "why isn't she wearing protective gear". But we need to discuss it in the context of a fictional fantasy setting in order to compare apples to apples. I would go back to my Tony Stark example, if he was shown welding something dangerous sans protective gear and with a look that only appealed to women (lets assume it was unappealing to men), would that be sexist? What if we use the same scene (in a fictional fantasy setting) but reverse the context, where the men are welding without protective gear and the woman is fully protected. Say it was also done with a clear objective of sexually appealing to women at the expense of men finding it appealing, is that sexist? If so, why?
How do you make a man appeal only to women and not to others. Appealing to one target audience only can be done for women, just look at some of the backlash at DC (not that I agree, you know). But women can be over sexualized so much, that it repels a particular group or 2, but still reaches the main target, can the same be done for men regarding their sexuality and media's depiction of it?
Now, I agree, any situation can be "fixed" in a fantasy setting. If you told me women are immune to heat in this world, or had more durable skin, I would expect the women to be in less clothing and might be offended if she was wearing protective gear (well not offended, but questioning of the choice
)
However, we did not discuss that, we gave an example of people in a factory, the example is now subjective and is a bit to broad IMO, because both of use are manipulating it to fit our argument.
-Axle- said:
A "better direction" is relative to your expectation that entertainment should cater to both genders simultaneously but I challenge that notion because there are so many other entertainment pieces that people (let me know what your opinion is on these) wouldn't classify as problematic despite being unbalanced. I'm thinking of things like "chick flicks", romance novels, soap operas, etc. that appeal to women first and foremost. Men aren't forbidden from liking those things, but they don't gravitate towards them, in the same way that I would say DC appeals to men first without making much effort to appeal to anyone else.
Again, it is how the genders are depicted. In female media, geared towards females, women still tend to be more sexualized than the men (in both media geared toward women and men, meaning that the male depictions are closer to reality than the women who are depicted). We can cater to whatever gender, race, sexuality, we want, but we should not change the way people are depicted based only on those traits. Women should not be depicted a certain way, only because they are women.
-Axle- said:
Unequal treatment? Yes. Sexist? No.
It is simply forecasting how a business person deems the market will react for that specific product. If Dante was a character in a romance novel, yes, they'd hyper-sexualize the cr@p out of him IF women would find it more appealing and more likely to buy the product. But if Bayonetta was a character in a romance novel, they would NOT hyper-sexualize her as it would likely turn away women, who are their primary demographic and client. Is that situation treating both genders unequally? Yes. Sexist? No.
Again, take the business model out, and only include um....sociable justice? lol Sociable fairness? I don't know lol.
If the creators are not allowed to show the character as they truly want him to be, in this case Dante, only because he is a male, then it is sexist. If they are expected to show Bayonetta a certain way, even when that was not how they wanted to show her, only because she is a woman, that is sexist. It is depicting characters differently based only on the gender and then sidelining them to a particular niche and arguing that it is a "business model". While it may be, that is sexism in the corporate world then.
-Axle- said:
In my example, I would say it was done purely out of the sake of arousing a male audience (without regard for the character). I think it would be in poor taste and cheapening the history of the material but not sexist. Where as I think this is where you think it crosses into sexism.
If it is being done, only because she is a women, it is crossing into sexism. It is also crossing into objectification now, because the creators took this character and forced her to be seen in a certain way, like an object, without regard to her dignity. Again, if this was done, only because she was a woman, it is crossing into sexism.
Eroticism, arousal, attractiveness, objectiveness, etc... do not fall under sexism which I am sure we agree.
-Axle- said:
LOL, well, obviously straight-women are attracted to a naked male but I don't think the aversion to a naked male avatar is because they weren't socially conditioned to do so. At a fundamental level, I just think its that women aren't as highly influenced by a male's physiology as much as men are to women's physiology. Without going too far off the topic of VG, you can see this in any study about evolution and what's important in mate selection to each gender. You'll notice that each gender cares about different aspects "unequally", but that doesn't constitute as sexism. It can lead to sexism, but is not enough alone to constitute as sexism.
As you said, this is getting way off topic, but there is psychological research that suggests that arousal traits are influenced by societal norms. Look at the very few matriarchal societies, where the women have adopted much of the same psychological traits, including how they treat spouses, that the male gender predominately holds now. However, that is again way off topic, and a whole different conversation. I brought it up, however, to indicate that we cannot just assume what women and men are interested in and how they approach sexuality.
I think I want to point out and bring this conversation back to video games and its depiction of males and females in DC. We can clearly see that the women have breasts and butts, which are hyper-sexualized. We cannot see the men depicted in the same fashion with hyper-sexualized butts or pecs (except Roland, the Conan looking guy), let alone penises.
Lets dissect the males in DC more. They each, except the Dwarf (but I will ignore him the way others are ignoring the elf in calling DC "sexist" lol) but each male has a very soft, "beautiful", "effeminate" face, and "luscious" flowing hair, as viewed from an American lens. Do we only view them as men because we do not see their bulging breasts and butts?
This ties into sexism because the hyper-sexualization is only occurring in the women because they are women.
-Axle- said:
You seem to be of the opinion that a person depicted has to represent their background, at least their gender. Why? This would create so many problems with any depiction as you'd always have to have equal numbers of representation in everything to evade sexism, racism, religious discrimination, etc.
That is not what I meant. I didn't want to touch on it because I did not want to go back into discussing objectification. When I meant they were not people, it was because you essentially always objectify fictional things because the artist forces you to look at them in a particular manner, they do not give you the choice of how to view them if they are posed in a certain way.
-Axle- said:
Let me clarify, I don't think a person depicted CAN'T represent their demographic, I just don't think they need to and consequently should not be looked at as representing their demographic, simply because they happen to be a part of it.
Agreed
-Axle- said:
LOL, thank you for that. I feel like I was really lazy not looking it up (I was just tired, it was late and I was writing for a long while).
HAHA no worries, it was a good refresher, I didn't realize what it actually looked like LOL
-Axle- said:
From an artistic perspective, absolutely not. It tends to make things more interesting (IMO). But from a business perspective, it would be really unwise to make your key demographic uncomfortable.
That does not mean the sexism is negated because the key demographic would be uncomfortable and then left stuff out. It shows that sexism is perpetuated by the "system" if you will and the audience agrees with it.
-Axle- said:
I don't think so. Remember, there's not just straight-sex appeal. How often do you see sexuality that appeals to trans-gendered people in romantic / dating movies? Would it make straight men and women uncomfortable? Yes. Are they going to do that when the target financial demographic to the current romance movie is straight men and women? Absolutely not. Is it sexist (or whatever you would call that form of it)? I don't think so.
Do we treat and depict the transgendered differently only because they are transgendered? That is the point I am trying to make with my argument. We should not depict them differently only because of what they are.
-Axle- said:
I don't think it was because it would make a straight male audience uncomfortable, I think it was because the artist(s) made the designs in what they saw in their vision (which naturally does not include every perspective). Think about how successful you'd be at making something hyper-sexualized that appeals to someone of an opposite / different orientation to your own. You wouldn't likely be able to do it justice the same way that someone who identifies with that orientation, nor have as much desire to. That doesn't make you a bad person in my eyes. Its just where your abilities lie.
Since we keep talking about business, if a developer hired an artist and said "make all of the characters over-exaggerated and hyper-sexualize them" then the artist has the responsibility to do that for all characters, and if they have a hard time doing it for one of the genders, then they should do their research and get the job they were hired for done.
-Axle- said:
I am (lol), not that there's anything wrong with that (Seinfeld fans?)
LMAO one of my favorite episodes!
-Axle- said:
But let's remember, sexual appeal isn't unanimous. What some find sexually appealing may not be for another and vice versa.
Its not about who finds it appealing, since not everyone will be ever be satisfied. As I have said before, it is ok to be unequal, I don't think the sexism in DC is wrong or disgusting or unappealing, but it is there, because the women were sexualized only because they were women. IMO lol
-Axle- said:
A few things here;
(1) There is nothing stopping the over-sexualization of male characters from a fundamental perspective.
The reasons why it isn't done right now is because the business side has found success in appealing primarily to straight men. Appealing primarily to straight women presents an unknown risk (for a hyper-sexualized, polarizing product, will they find buyers?) and unknown territory in how to get there (there aren't many with experience AND success in this background in the VG industry). Also, the majority of developers appear to gravitate to the straight demographic. So in essence, the financial and creative forces at play.
(2) Men look towards Male rolemodels differently than Women look towards Female rolemodels, so you can't directly equate the two with respect to approach in designing a product's appeal
Men are more likely and generally comfortable with striving for a "superficial" physical trait compared to women. The target for women is usually more about achieving the same level of sexual appeal / attention, but not necessarily achieving that other person's proportions. I have a feeling this will be misconstrued a lot so let me try a an example. How many men would like to look like those guys depicted in muscle mags with extremely large muscles all over? How many women want to look like those women depicted with extremely large breasts? This is what I'm trying to get at, one is more common than the other and what is sexually appealing to a man / woman won't necessarily be something that another woman / man would want to strive for, just to gain favour with the opposite sex's sex appeal.
1. This is unequal treatment, and to me, you are implying that the straight male demographic is accepting of sexism (can't think of a better / kinder way to say it) because, we can't treat / depict both genders the same since we are only marketing to the "Straight male".
2. I totally get what you mean, But see, this is still happening in media targeted for women. (and again moving off-topic because it branches into another very long discussion....which relates to sexism and objectification lol). Media targeted at women is still sexualized. Perhaps not to the extent of DC females, but google the Hawkeye Initiative, many of the comics today that this "movement" is using, depicts overly sexualized women that is said to be marketed to women as well. This is done in fashion magazines, soap operas, chick flicks, you name it. This unrealistic depiction of women is one of the reasons why eating disorders are more prevalent with the female gender. And if you look at recent studies, now that it is okay to "objectify" men, eating disorders among the male gender is increasing. (I read a quote once that said the only thing feminism did was allow men to be objectified).
-Axle- said:
Well, we'd be generalizing if we said that.
What I will say is that one of the motivating factors behind highlighting sex from a business perspective is because it doubles down on the likely hood of success (historically anyways, it may not always be that way). For example, a character can be interesting independently of their sexual appeal, but should they fail to be interesting, a sexual appeal angle could still garner attention. Where as, a boring non-attractive character would be more easily forgotten.
Well, I completely failed at reducing the wall of text. Sorry (lol).
Again, lets take the business model out. Does sexism exist in video games. Are genders treated differently only because of their gender. To me, based on your arguments, you are saying yes, because the corporations won't take the risk. Who controls the corporations, money, who has the money, the people buying the products. So sexism is being perpetuated by the people and the corporations, and to blame one or the other is helping to negate the fact that it is there. It's not "wrong", it's not "bad", but it is there.
I seriously RUSHed through this, OMG LOL. Trying my best to not be harsh. Great points