Windknight said:
I think Jim C Hines summed it up best in a couple of blog posts where he emulated urban fantasy, fantasy and romance novel covers.
http://www.jimchines.com/2012/01/striking-a-pose/
these poses, womens poses, glamorize rather than strengthen, and most of them cause discomfort or actual pain to hold, something that undercuts strength - women have to be pretty, and that's all that matters.
http://www.jimchines.com/2012/04/posing-like-a-man/
All the poses embody strength, power, dominance. Even on the pictures aimed at women, the men are powerful, in charge. Dudes are manly, powerful and to be admired for being so. A man can be conventionally ugly, but he's still an awesome manly man to be admired.
You're oozing with bias there - if a woman being womanly is all that matters, then males being manly is also all that matters. Both are unfair.
A lot of fantasy attempts to visit historical times, eras of bygone ages - this is compounded with a lot of fantasy being aimed at males along with nerd culture in general being rather male-dominated.
Pulling some extremely basic stuff from history, men were
required to be manly/strong and women were
required to be beautiful/charming - cold harsh requirements of life which neither gender could really escape. Expecting a man to spend their life training, fighting and performing laborious jobs was just as unfair as expecting women to learn housework, cooking, etc. The only difference was that one was glorified in the eyes of society and the other was simply considered normal. Y'know, probably because one of them involved getting killed (or worse, wounded and forced to live in agony) in service to the kingdom/empire and the other one...didn't...really?
Guess which one makes for a more interesting and thrilling foundation for a fantasy story? I'm sure you can take a vague stab at a guess. I agree fantasy is supposed to break the "norms", and it often does (especially when it explores futuristic/alien settings), but it often also relies on things we are already familiar with. We are familiar with history, and we are famliar with manly men and beautiful women. From the very basis of our evolution and biology, humans (as a whole) will continue to think that way for a long time to come regardless of technological and intellectual advancements.