I have no idea how the pawn system is supposed to work in the sense of your pawn being hired out to other people, as my girl "jesssay" has never once been on any adventures while I've been gone. If you must always log out at an inn for your pawn to partake in another adventure that's incredibly stupid as the majority of the time I am playing out in the wild somewhere and don't have access to an Inn at the drop of a hat to log out properly.
From what I understand, if you connect to online your main pawn automatically gets registered in the rift and becomes hire-able. I agree that staying at the inn being the only way for the main pawns to come back from rental is stupid. Also, your main pawn only levels up in your world. This means the pawns that you hire from other people also don't level up, and you gotta keep dropping and adding new pawns every now and then after you level up.
I think to make your pawn more sought out, you gotta level them up, gear them, and set the skills you want. My main pawn "Lia" started off as mage, and was getting decent amount of hires. But when I made her sorcerer, she became more rented out.
But then it begs the question; What happens if you revert to older save? does the rift still have them as the higher levels in the newer save, or does it revert back to few levels back?
I started a new game to play as an archer this time, and the game is "better"? Ranged attacking feels better and safer as you can peck off enemies while your pawn army keeps them busy, and with archer skills you can even stagger the enemies enough that they don't get much chance to fight back and hurt your pawns themselves. Pawns are still really really fucking stupid though and will jump off cliffs for no reason only to die.
If enemies getting close range is an issue, I recommend other vocations as well; thief has a default dodge button as well as counter skill, mystic spearhand has a strike-from-above skill that becomes stronger when you use it just before getting striked, and magick archer let's you be Atreus from GOW, pulling off some cool arrow magics (ricochet shots and explosive fire arrows are my favorite)