Wait, what? This is worse than I thought.John Funk said:"...we were trying to craft a Halo-killer, you know a product that would squarely go after what Bungie built with our partners at Crytek. So the Crysis 2 product is spectacular, very high-end, and is going to be a multi-year franchise," said Gibeau.
This is one more degree of stupid above merely announcing their game is a Halo-killer. He's claiming their game was designed to be a Halo-killer. Should we infer that this game has no heart or dash of its own and no real reason to exist?
Developers get my interest by showing genuine appreciate for their craft and their product. You know, by saying stuff like "it was an honor to work on something this cool. You're gonna love it." Not by bragging about how many hookers they'll be able to hire. Why should I give a shit about his aspirations to beat Halo?