EA Exec Claims DRM Is a "Failed Dead-End Strategy"

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twesterm

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Feb 25, 2009
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I would be a lot more open to the whole "it's like an MMO" story if it were actually like an MMO in any way at all.

1. You don't play with thousands or even hundreds of other players, you play with up to 15 other people in the largest region.
2. You never directly interact with other players. Never.
3. You can absolutely run an entire region by yourself.
4. You can absolutely run an entire region by yourself without being connected, the servers do nothing special.
5. I might believe that it's absolutely required to have all 16 cities in a region if one of the regions wasn't only two cities.
 

JarinArenos

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Jan 31, 2012
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The difference between what EA did here and what Valve wildly succeeds at? Functionality. Steam doesn't get in the way of my gameplay, it enables it (easy access to library, patches, great sales, etc). And guess what? I DON'T ALWAYS HAVE TO BE ONLINE TO USE IT. What a f***ing concept.

Of course, the issue that Sim City was a failure of a game at any level, online or off, keeps getting sidelined...
 

blackite

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Jan 5, 2011
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Apparently forcing you to constantly stay online isn't DRM, it's a FEATURE!

Hmm reminds me of one of EA's other games.
 

Ashoten

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Aug 29, 2010
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So this wasn't really an apology at all was it? More like a "Fuck you stupid consumers that wine when they do not get their way. You just don't understand how it works in business."

Well I hated EA before this but now they can go fuck themselves. I am going to personally boycot their products form this point forward and hope others do the same.
 

faefrost

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Didn't the EA executive in charge of game development declare that he had not green lit a single player game in 2 years, and that in Oder to get made a game MUST be online to fit in with EA's vision? So yeah! Nobody from EA in any way forced Maxis to do this... Uh huh!
 

finndor

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Oct 29, 2009
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This is total bullshit. People did ask desperately for this to be made offline and it definitely seemed like something the devs had be asked not to address in their reddit ama.

(http://www.reddit.com/r/IAmA/comments/14umm1/we_are_the_simcity_dev_team_from_maxis_amaa/)

The top comment lists heaps of people who asked for offline play and were meet with silence.
 

GodzillaGuy92

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Jul 10, 2012
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I don't think I've ever felt so elated at the start of an article compared to how disgusted I felt by the time I finished. If any good comes out of Riccitiello's departure, it sure hasn't taken hold back at EA yet.
 

Defeated Detective

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Sep 30, 2012
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I lost it at this part
Andy Chalk said:
an unavoidable consequence
This is where it's clear that this is one of the "apologies" Jim Sterling was talking about in his SimShitty episode. This is an apology that's aimed to appease people, but this one is actually more damaging since they are asserting that this is MANDATORY.

It's not, please, don't be fooled. We've played games without the need of being online for years and we can do so until now, don't let EA fool you with this.
 
Jun 23, 2008
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Bullshit, bullshit [https://www.techdirt.com/articles/20121214/16262621391/simcity-developers-reddit-ama-swiftly-turns-into-wtf-with-online-only-drm.shtml]. The always online requirement for Sim City 5 was entirely about DRM, and then integrated into the game as justification. They knew it was a bad idea long before SC5 was ever released

The beta-testers and devs foresaw this disaster like it was a George Lucas prequel. They just couldn't tell Georgey (or whoever) that it sucked and needed revision without getting castrated, themselves.

EA has already proven it is fond of shooting messengers.

238U
 

CardinalPiggles

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Jun 24, 2010
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I would absolutely love an offline mode for MMO's.

When I play an MMO I hardly ever party up with people, I don't use the benefits of an MMO being online.

Anyway, didn't EA come out and say that they weren't going to greenlight games without a multiplayer component anymore? Maybe they never bluntly told Maxis that a Simcity without online features wouldn't fly, but I bet Maxis still felt pressured to make their game online. And sadly they went too far.

But, there is still a shimmer of hope here. Frank has admitted that EA have a problem, and that's apparently the first step to a turnaround.
 

MPerce

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May 29, 2011
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Oh, fun. Instead of "let's see what kind of DRM we can get into this game," it's going to be "let's see what kind of 'always-online features' we can get into this game. They oughta go into politics with that kind of sneaky word choice.

But then again....I could see how the always-online requirement came about in a non-DRM way. Maxis decided that this SimCity was basically gonna be an MMO, so the always-online makes sense in that regard. The problem is that nobody wanted a SimCity MMO. Those two things don't match. It's a neat idea as a side-feature, but the single player still should've been the focus.

Whatever happened behind the scenes, they goofed up. And it doesn't sound like they learned from it.
 

FalloutJack

Bah weep grah nah neep ninny bom
Nov 20, 2008
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But seriously, folks, EA is so dumb that they have been following word for word the entire book called "Failing for Dummies" they got at a bargain bookstore. At this point, I'm thinking they're deliberately screwing themselves up so that they can falsify an insurance claim on their company when it burns to the ground, stating that they didn't hace the DLC patch for the fire extinguishers. That's assuming, mind you, that the gamers in their area didn't do it for them!

*Rimshot!*

It's just getting too easy to make fun of these guys. It feels like Jack Thompson PLUS, like he secretly put together a team of likewise idiotic people to ruin...uhhh...gaming?

>_>

<_<

We know he's not involved here, right? Like...he's not on-call to defend them or anything?
 

Sight Unseen

The North Remembers
Nov 18, 2009
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Shamanic Rhythm said:
This latest tactic of "DRM is bad, but this isn't DRM, it's an MMO" will likely propel the EA team to take gold in the Olympic 4 X 100 Backpedaling.
Let's be honest here, they have enough teams in this race to win Gold, Silver, and Bronze!
 

GAunderrated

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Jul 9, 2012
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EA never disappoints to stick their foot in their own mouth. Always online DRM is such a tainted word now with so many scandals the people at EA are probably working day and night to re-brand the term so they can continue business as usual.
 

Signa

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Jul 16, 2008
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Here's the part that gets me:
"At no point in time did anybody say 'you must make this online'. It was the creative people on the team that thought it was best to create a multiplayer collaborative experience and when you're building entertainment... you don't always know what the customer is going to want. You have to innovate and try new things and surprise people and in this particular case that's what we sought to achieve,"
So, what would be so hard about covering all your bases? Adding a singleplayer offline mode? We went through this exact problem with Diablo 3, where instead of building two separate game modes (a feat which was accomplished in Diablo 2 that no one complained about), they offered nothing but bullshit excuses as to why they didn't want to give the customers an option of what they might want.

This is why I'm trying to be done with the industry as it is now. It's easier to bullshit the consumer post-launch than it is to actually try to bring a product out that people will love. I guess if it's good enough to make money, you may as well sell it before you put more money into developing.
 

Callate

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Dec 5, 2008
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Andy Chalk said:
...Frank Gibeau, the president of EA Labels, who said at the Game Developers Conference this week that DRM just doesn't fly. "DRM is a failed dead-end strategy; it's not a viable strategy for the gaming business," he told GamesIndustry.
Which is nice, I guess... But, being an executive at EA, he of course couldn't say only that and then stop talking...

...but Gibeau said DRM never entered into the conversation - SimCity's connectivity requirement was simply an unavoidable consequence of "building a massively multiplayer experience."
...Which was why the game was a free Facebook release.

...Which was why the game was titled Sim City Online.

...Which was to be expected, as every other game in the long-running series was an MMO.

Oh, wait, that's interesting- none of those things are true.


"What we tried to do creatively is build an online service in the SimCity universe and that's what we sought to achieve. For the folks who have conspiracy theories about evil suits at EA forcing DRM down the throats of Maxis, that's not the case at all," Gibeau said.
Y'know, Frank, this may be one of those sad cases where people are assuming this was a DRM decision because that's an easier motivation to understand for this kind of massive cluster-@$%#. "We're trying to prevent piracy" we get. "We're trying to make a game fun and popular by making it all but unplayable"? That's a little harder to wrap your brain around.

"At no point in time did anybody say 'you must make this online'. It was the creative people on the team that thought it was best to create a multiplayer collaborative experience and when you're building entertainment..."
Maybe the creative people thought it was "best" because some suit at EA said "I have not green lit one game to be developed as a single player experience. Today, all of our games include online applications and digital services that make them live 24/7/365."

And just to add to the hilarity, y'know who that suit was, Frank? Look in the mirror.

"...you don't always know what the customer is going to want."
You could ask... Or at least try to create a corporate culture where most departments don't yell "NAH NAH NAH NOT LISTENING!" whenever customers comment or complain...

"If you play an MMO, you don't demand an offline mode, you just don't. And in fact, SimCity started out and felt like an MMO more than anything else and it plays like an MMO."
My mind explodes in about five different directions.

How would you have known SimCity was intended to play "as an MMO" (as opposed to, say, any other kind of single- or multi-player experience) before actually playing it?

I admit I haven't played even a significant minority of the MMOs out there, but... are there a lot of MMOs out there that play like SimCity? Hell, are there even a handful, if we're talking about full commercial releases and not some free-to-play run out of South Korea?

Are there a lot of MMOs out there where some people's first reactions were to try to improve the experience by making them single player? And found that they could indeed do so? And relatively easily, at that?

Did anyone creating the thing say, "Hey, this plays like an MMO"? And if they did, did that somehow not engender the reaction of "Alert! Alert! Pull back, this is going horribly wrong"?

Is Frank unaware of the link between "you don't know what the customer wants" and implying that the customer is somehow inherently wrong for wanting an offline mode?
 

Hero in a half shell

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Dec 30, 2009
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Wow, I know the whole 'EA is evil' thing is overused and unfair, but when they keep coming out with statements like this which are just bafflingly petty doublespeak and 100% barefaced cheek you just have to stare slack-jawed.

The sheer shameless, conceited contempt this statement shows is mind numbing. He knows he is talking absolute bollocks, he knows Simcity uses DRM, and he knows that it has been badly implemented and the cause of most of the troubled launch of this game. He also knows that we know this, and for him to come out with such a pig-ignorant excuse that EA/Maxis have done nothing wrong because of an [incorrect] use of semantics on the differences between DRM and necessary online connections... it's insulting to my core as a gamer and a customer.

I'm glad I stopped buying EA games a long time ago.
 

MeChaNiZ3D

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Aug 30, 2011
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PUT THIS MAN IN CHARGE OF THE DAMN COMPANY RIGHT NOW.

First bit of common sense I've seen displayed by anyone in EA.

That said, he's still by no means a regular human being in terms of common sense. I hope they learn from the reactions of players and decide not to make the next one compulsorily multiplayer, even making the assumption that that was a design choice not influenced by EA. People don't want to build a tiny city that has to specialise in one service or product and become dependant on other cities to function, and don't want to have to be online the whole time. It isn't an MMO, it's a single player game that has been altered to mandate multiplayer, in the process limiting what an individual player can practically do. Not that I particularly care, my views are mainly out of sympathy for those who are invested in the series.