I think both EA's CoD rip offs of Medal of Honor and Battlefield speak otherwise to EA's thoughts on the matter (at least from a money making perspective). Personally CoD MoH and Battlefield, I consider blights on Gaming community with their bloated budgets, one note themes (that they all share together, while mocking the other for it) and desperate wish to be movies and not games, makes them wastes of time. Infinity Ward/Activision should just get Michael Bay to turn his military wanking on to their franchises so that we can just get all that nasty gameplay and coherent story telling buisness out of the way that they're so desperate to avoid.
I think personally gaming will look on this era and genre as the same way movie critics look back on blacksploitation or cheap skin flicks of the 50's-70's. An ugly underbelly best left untouched by anyone that takes game development at all seriously. SO EA Activision I think you're both tired and should take the year off, or better yet for everyone, the decade.