Well i think it's become were we choose one company over the other, Ok Activision have run into the ground several franchises, but EA is worse!! Buying Devs and then shutting them down after one game if it goes bad, recent shitty DRM decisions, Steam (I don't care about BF3, <<overhyped) and taking DA2, and Crysis 2 off it. Oh and the absolute dick move of Day-1 DLC and pre-order DLC. look they might look like good offers if you put more coin down, but it just takes away the fun of playing the game. Fallout New Vegas did this with the OP dlc suit thing.
It's simply come down to this. Which company is currently being the biggest dicks?
Looks like EA is doing everything to earn the title. Activision seem to have Blizzards work ethic rubbed off onto them, Ok currently CoD is their only major franchise, but still at least they're modest about the work they create (and i said work NOT PROFIT, companies can boast for all i care, i'm still playing and enjoying a product i buy)
with all the dick moves from EA, i wish Activision all the best with winning the sales this year.