An emotional side of me said, "Yeah, this is pretty stupid," but another, rational side of me said, "No, that's business." This is how business works: fierce, brutal competition. If the industry took the method Activision's spokesperson said, we wouldn't have the major technological advancements, much less improvement on the industrial complex of games, necessary to get into a higher state of entertainment. Even if you take the artsy perspective in this situation, this advancement definitely affects indie developers. When the whole industry goes up, the whole industry goes up absolutely. This may seem childish, but escalation is terrific because the only way to deflate tensions is to smoke out the competition, either by intimidation (upping the quality of services) or just going all out on physical altercations. Latter ain't happenin'.
Also, I want to see Activision fucking dirty after this. Nobody else wants to see that? They've had a pretty comfortable position for a while. If EA's new tactic really gets to them, they'll try to change up their development strategy, for better and for worse. News right there.
Edit: I don't know how accurate this is but maybe if, after this escalation, Activision loses the competition it'll lose the faith of its stockholders/investors or something? I know nothing about economics, a-doh.
