You know, im gonna keep a level head here (unlike alot of the anti-EA 'cus I can' people), and say that this is somewhat a good stance for EA to take.
EA coming out and say it wants to have a metacritic score (consumer rated) of 90+ means that they WANT to please the consumer. That is a damn good thing, and I dont care who you are. "EA doesnt care!", well that have to at least care a little for that to happen. They have to take care of their consumers to be rated high by them.
Also, I believe alot of why Origin failed is exactly why you cant talk about EA in this forum... because there is so much rage against them. They make jobs, put out games many people love, and actually LISTEN to the consumers (Free patches to fix any bugs after its sent out? Thats caring. If not, they would just let them go.). Even though that happens, they are vilified. Then, when they decide to branch out to give Steam competition, they are completely bombarded with anti-origin, even when people hadnt used it. They are trying to make a platform that took Valve how many years to make? But I rant.
And no, im not pro or anti EA. I believe alot of their practices are horrid, but I believe they help to make some great games. So, yeah. Thats my 2 cents.