Russ Pitts said:
Editor's Note: The Dick Tax
Valve's proposal for weeding out obnoxious players is nothing less than a tyrannical dick tax.
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The idea plays upon a very simplistic understanding of motivation. Basically, it assumes that people act like dicks because no one has told them it's a bad thing. Or perhaps that no one has told them hard enough yet.
In theory, it sounds great. Encourage people to be nice by offering incentives. We try this in schools, too. "If you don't have any detentions or office visits this month, you can go on this field trip!" Or maybe it's a candy bar, whatever. We would think, of course, that something like this is a fairly universal motivator... and, of course, it's not.
Think back to grade school. If yours was similar to mine, your teacher would sometimes have a "spelling bee" in class. It was a way to motivate students to practice their spelling words, because the winner would get a prize(!). In the end, students learned pretty damned quick which handful of students would be the "winners" each time. If you weren't in that group, you were just wasting time. It only motivated the top 10%. The bottom 10%? They'd make fun of everyone else for buying into the system, and they'd get their kicks intentionally screwing up and making everyone laugh.
The markers, candy bar, homework pass, or whatever prize? That wasn't anything that interested them. The attention they got for goofing off? That was far better. And in the end, they could get that attention for far less work, and not lose a thing. And the kids in the middle? It was easier for them to join the bottom 10% than to get into the upper, so that's where they tended to go.
It works the same when the goal is "being nice," rather than spelling. The kids know well enough that they're not going to last the month, and they're not going on that field trip, so they might as well really ham it up. Better the consolation prize (attention for misbehavior) than genuinely trying and failing.
To really change behavior, there are three things you need. You need to know the best motivator to use for each
individual. Also, you need to have punishments that have an individual impact. And finally, you need
to show them how to do the thing you're trying to motivate.
Valve's problem is that they can only have one of those things: they can provide motivators. And they're only providing a one-size-fits-all motivator, so that's not even working for them. They're not in a position to punish--that'll just lose them customers. And they're not in any position to instruct these people on how to be nice--that requires a lot of time and individualized attention (aka PARENTING) for which there is no shortcut.
Basically, the only way Valve can effectively change the customer culture is to
discard customers. Being a dick? Banned. You can't play our games, and we don't get your money. That's the price of the customer culture Valve seems to want to build, and they're not willing to pay it. A utopia doesn't work unless everyone in it agrees on what utopia looks like, and that probably means killing off the handful that don't.
EDIT, because it's a dick move to bash a system without proposing an alternative:
What Valve could do, instead, is just improve each player's ability to control the environment in which he or she plays. Streamlining the banning/blocking process, providing options for age filters, and making it easier and more accessible to add friends and find games with the same group of people each time. In practice, by allowing people to exclude the dicks
themselves, those people can feel as though they're living in a dick-free environment. The dicks can go be dicks with the other dicks