Hey look, I stepped in an Escapist ESO thread again. Guess I better don the riot gear because people are gonna rage about something. Best guess is this horse might run you $5. It's a plain white beginner mount, not a fancy fairy dragon that changes every color of the rainbow. There is no mount restriction in ESO - if you have a horse, you can ride a horse. So all those people getting the special eds get a free beginner mount, not a fast mount, just a little faster than just sprinting. Take a minute to go look at the WoW store, I'll wait
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Ok, done? What we have here is a bat for $25, a horse for $25, a goat for $25, a lion thing for $25 and a dragon for $10 (which btw is only $10 because it's from the last expac). I'd rather not go through the pets because there are soooo many.
What this horse presents players is an in-between option for those who want a mount at the start but don't want to pay the full price for the deluxe edition. It's the not-normal-but-not-deluxe option, that is all. WoW has and will continue to do far worse. Just look at the level to 90 option for their latest cash grab, and yet I see nobody, NOBODY complaining about that as much as they seem intent to defacate on this game. If you don't like it, don't play it. I won't miss you. But don't pretend that having a cheap starter mount ready to go out of the gate is somehow a giant affront to some misplaced sense of morality.