Concerning the "oh good, another one" bit:
Spidy looked kind of grumpy in that pic. So maybe Sony is capturing another time honored tradtion of comics: using the next episode to "fix" the crap that didn't work in the last one (extra points if its nonsense needs a third movie to fix). So I suspect a damaging failure on his part that will make him moody and depressed, until he realizes he's been fated to get shit done, so he ups his game reined in and retooled (including personality) into a curiously less divisive Spider-man portrayal.
Spidy looked kind of grumpy in that pic. So maybe Sony is capturing another time honored tradtion of comics: using the next episode to "fix" the crap that didn't work in the last one (extra points if its nonsense needs a third movie to fix). So I suspect a damaging failure on his part that will make him moody and depressed, until he realizes he's been fated to get shit done, so he ups his game reined in and retooled (including personality) into a curiously less divisive Spider-man portrayal.