I will say this; if they learn from their mistakes, shove everything into a single box for £50, the new monsters and hunters and all, I will get it. Alternatively, sell it for £15 and then offer DLC, I'll very highly consider buying it.
[EDIT: Just read they intend to sell a SINGLE MONSTER for £10. No, nope, hell noes, nada, nein, nip, not gonna happen. £50 with it all or not at all.]
The game is exciting, but the idea that I am getting the bones of your game for £50 and then on top, buying more and more DLC, makes me sad and frankly, there are games that want me to buy DLC without taking the piss.
And I get what he means; I also like DLC. I have bought all the Mass Effects with DLC twice (Xbox died), I have gotten all the DLC for Final Fantasy XIII and XIII-2, and Civilization 5. Because the base games were still amazing full games which I have sunk over 100 hours into each BEFORE I have to consider DLC, and each DLC was about £5 for another couple of hours of a great game. Not the introduction to said game.