In a way, wouldn't it be a good thing if the people who care more about Halo 4 than who wins the election don't vote? I mean, they clearly don't care much, so the result wouldn't really concern them anyway, surely it'd be better if the decision came down to people who gave damn.
And don't think I'd look down on these people at all, I don't. The whole, 'why should I care to vote on an election between a douche and a turd' logic could well apply depending on your views. Hell, I'm British, and if you asked me to pick between Ed Milliband and Dave Cameron right now, I'd just sigh and reach for a coin. And unless someone sways me in the pre-election build up, I'll most likely vote for something fun like the monster raving loonies, or just write a nihilistic poem on my voting paper. So seriously, apathy is fine by me.