I'm quite fond of the new 'free to play' model, but they really do need to either come up with a new bit of terminology or differentiate the various sorts of games. Some really are 'f2p' as the horrible but unfortunately accepted acronym indicates, with premium options available. Others are nothing but glorified free trials that still require a base game purchase and then additional 'freemium' (ugh) options.
I suppose this was an unavoidable destination for PC games once DLC started showing up, since at some point someone realized that they could just make the entire game DLC, and provide a free framework that is nothing more than an interface to funnel money towards the game's developers.
Some make it work (I particularly enjoy LotRO) but others feel far too restrictive (EQX) and others still are nothing but gambling simulators masquerading as fantasy games (Runes of Magic).
In this case, if you've got to pay to play, there's just no way they can call it free. Even if I don't have to pay up front for the client, but I've got to pay to do anything with it, it's a distinction without a difference. Sort of like an option I saw for purchasing Rift lately, which was only $9.99, but it didn't come with a free month, so it was really $9.99 plus the immediate cost of the subscription.