Yet somehow he still made money and...fans?
Rednecks and egotistical douchebags that think they're all that in the bag of chips. I kid somewhat, but I bet that's a large part of his base. I know there are a lot of young people that was attracted to him and his songs at the time, regardless if they're decent people or not.
No idea how kid rock ever got famous or any success at all, like in the mainstream rock and metal groups in college I was in had not a single person claim to listen to him, not even ironically: his main "song" played here was literally the riff ripped from Metallica's Sad but True but with him "rapping" about how amazing he thinks he is over it. He was never not known as anything other than shameless talentless plagiarising kunt, the polar opposite of any musician at any skill level.
I admit that I liked some of his songs as a preteen and early teenager, but I never owned any of his albums. My brother had downloaded a couple of his songs, but he rarely bothers me Kid Rock songs anymore. I know I stopped caring for Kid Rock when I was around 16 or 17. I didn't know about his attitudes at the time, but I just lost interest in his music and found something way better, even before I reached either of those ages.
I still remember that crazy cameo he had in Osmosis Jones. The lyrics much less, but I was not paying attention to lyrics at the time. I was just shocked how they got even Kid Rock into this.