Andy Chalk said:
It's a publicity stunt, whether or not they actually develop any kind of software. It has all the earmarks of something done to "prove a point:"
1) Tongue-in-cheek naming: The name is intentionally, outlandishly offensive to religious sorts.
2) Parody of tone: It uses similar rhetoric to that which the religious zealots use when combating what THEY see as offensive on the internet.
3) Complete Incredulity: It can't possibly work in any meaningful way (just like the various methods currently available for blocking stuff like this).
All of this together would allow the "creators" to point and laugh--because as soon as the first religious group rallies against it, they can say, "We only did what YOU tried, but for OUR reasons." It's meant to show those religious "nutjobs" just how nutty they are by giving them a taste of their own medicine. Except for the next two items on our list:
4) Total Inefficacy: If they're really so "nutjobby" as the creators would like us to believe, they're not going to tolerate an elaborate hoax long enough for it to cause them to step back for some major introspection, now are they?
5) Preaching to the Converted: The fact that the only people likely to ever really give this a second glance are people who don't care... and the only people who are going to really look at it are people who already agree... well, that all just makes this yet another pseudo-intellectual "watch me masturbate my ego" session on the part of another self-righteous athiest.
Me? Not religious at all, but I find these sorts to be WORSE than the religious nuts. At least those people can eventually be corralled into the "I believe it, and you don't have to" camp. These "aggressively atheist" pricks end up being more of the "I don't believe it, so neither can anyone else" variety--which is infinitely more problematic.